Content about Rebranding

June 17, 2014

Garden Ridge announced that it is investing $20 million to rebrand all of its stores to the At Home brand.

Plano, Texas -- Garden Ridge announced that it is investing $20 million to rebrand all of its stores to the At Home brand.

"Our new name, At Home, better reflects our company's home décor heritage, as well as our aspirations for the future. By aligning our in-store transformation and merchandise offerings, the new brand best positions us to succeed as we move forward with our expansion strategy," said CEO Lee Bird.

April 30, 2014

PayPal is rebranding itself in an effort designed to create a cohesive look and feel across the brand.

San Jose – PayPal is rebranding itself in an effort designed to create a cohesive look and feel across the brand. The program includes a new logo and an omni-channel campaign called “powering the people economy.”

April 16, 2014

The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada.

Southfield, Mich. - The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada. The company has changed its name from Mars Advertising.

December 6, 2013

Rent-A-Center plans to rebrand the kiosks it operates within third-party retail locations across the country.

Plano, Texas – Rent-A-Center plans to rebrand the kiosks it operates within third-party retail locations across the country.

Operating under the RAC Acceptance brand since being launched in 2006, the kiosks will transition to the AcceptanceNow brand. Existing kiosks, of which there are over 1,300, will convert in January 2014. Kiosks slated to open this month will immediately adopt the AcceptanceNow name.

September 17, 2012

Restoration Hardware announced it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

Corte Madera, Calif. -- Restoration Hardware announced Monday it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

According to RH creator Gary Friedman: "Today's RH is a far cry from the hardware and nostalgic discovery item based business it once was.  … The new branding positions us for the future and reflects our belief that we can curate a lifestyle beyond the four walls of the home."

November 3, 2011

Commercial real estate services firm Jones Lang LaSalle will complete the rebrand, design and build-out of retail locations for mobile communications provider NII Holdings for its licensed Nextel brand in Latin America as part of a turnkey brand implementation strategy.

Chicago -- Commercial real estate services firm Jones Lang LaSalle will complete the rebrand, design and build-out of retail locations for mobile communications provider NII Holdings for its licensed Nextel brand in Latin America as part of a turnkey brand implementation strategy.