Content about Rebate

January 28, 2014

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

By Rodney Mason, CMO, Parago

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers.  Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

A recent national shopper behavior study by Parago found that:

• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;

January 7, 2014

From LEDs and controls to rebates and incentives, lighting presents retailers with a myriad of opportunities for savings. Chain Store Age spoke with Regency Lighting’s Judah Regenstreif about lighting trends and the potential for savings, in new stores and existing locations.

What are some of the major trends Regency is seeing in retail lighting?

May 21, 2013

The hunt for the deal has grown significantly in the past year and is now a behavior consistently seen in shoppers from all demographics, according to an annual shopper study by Parago.

Lewisville, Texas – The hunt for the deal has grown significantly in the past year and is now a behavior consistently seen in shoppers from all demographics, according to an annual shopper study by Parago.

The report, “Let’s Make a Deal,” revealed that deal seeking is no longer just trendy or born completely out of necessity. Shoppers not only are continuing to seek out the very best prices, but are willing to go out of their way to save even a little bit.
 

March 13, 2013

By Theresa Wabler, Parago

By Theresa Wabler, Theresa.Wabler@Parago.com

As retailers and manufacturers settle into the reality of the “new normal” of shoppers who  will continue their frugal consumption habits amidst recession or not, it’s crucial to employ promotional tactics that generate significant, lasting value, not just a flash in the pan. As marketers consider their options, one tried and true promotional tactic should be included to yield definite results: rebates.

May 16, 2012

Ninety-five percent of consumers are interested in products that come with rebates and 80% of consumers actively seek out rebate, according to an annual consumer survey by Parago, the largest rebate provider in the United States.

Lewisville, Texas -- Ninety-five percent of consumers are interested in products that come with rebates and 80% of consumers actively seek out rebate, according to an annual consumer survey by Parago, the largest rebate provider in the United States.

The survey found that consumer preference for rebates versus instant discounts is growing. And while economic recovery may be on its way by the numbers, consumer sentiments around spending are still timid.

April 27, 2012

By Juli Spottiswood, Parago

By Juli Spottiswood, Juli.spottiswood@Parago.com

July 15, 2011

Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.

New York  — Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.  

May 20, 2011

Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

Eden, Minn. -- Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

May 11, 2011

Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.

Lewisville, Texas -- Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.

"Our findings revealed a very persuasive business case for rebates," said Chris Cunnane, senior research associate with the Aberdeen Group. "We have a deep expertise in retail and manufacturing research, and this report demonstrates the value of rebate programs for both of these groups."

February 8, 2011

New research indicates that rebate programs are rising in favor with consumers and continuing to grow as a strategic approach for marketers.

Lewisville, Texas -- New research indicates that rebate programs are rising in favor with consumers and continuing to grow as a strategic approach for marketers. According to Parago, the nation’s largest rebate provider, 47% of consumers submitted a rebate in the past 12 months, up from 37% in the prior year.

November 23, 2010

Consumers can expect a record-breaking availability of rebates this holiday shopping season, according to Parago, a leading provider of reward programs.

Lewisville, Texas -- Consumers can expect a record-breaking availability of rebates this holiday shopping season, according to Parago, a leading provider of reward programs.

With 2010 rebate performance to-date at blockbuster levels, (Parago has seen a more than 20% increase over the same time last year) more companies are rebating and more products are being sold with robust rebate offers. This momentum of great deals will carry through the holiday season, with more offers and rebate promotions being marketed than previous seasons.

September 30, 2010

A decade ago, rebates fell out of favor with marketers and retailers as consumers...

September 29, 2010

Parago said Thursday that Staples has extended its relationship with the rewards solution-provider, naming Parago...

Lewisville, Texas Parago said Thursday that Staples has extended its relationship with the rewards solution-provider, naming Parago as its primary incentives partner.

Staples and Parago have been working together for more than 10 years, developing, driving and delivering rebate programs. The Easy Rebate program enables customers access to deals, with paperless submission, choice of rewards and quick payment.

May 16, 2010

Lowe's Cos. said Monday its net income rose 2.7% in the first quarter as people...

May 9, 2010

Lowe's Cos. spent $215,000 in the first quarter to lobby the federal government on rebates...

March 8, 2010

Hoffman Estates, Ill.-based Sears has launched a new online tool to help their customers identify...

January 18, 2010

Metrolight, manufacturer of electronic high-intensity discharge lighting solutions, together with West-Lite Supply Co., has successfully...

December 31, 2009

“The industry has evolved into a ‘new normal,’ and it’s having an impact on brand...

December 28, 2008

Home-center chain Menards is promoting its post-Christmas sales with an automatic 10% rebate on all...

December 11, 2008

Duckwall-ALCO Stores reported that net loss for its third quarter was $1.7 million, which is...

October 31, 2008

When it comes to incentivizing customers to visit stores, less may be more, according...

October 2, 2008

Family Dollar Stores reported strong fourth-quarter results, helped by shoppers who spent tax-rebate checks at...

August 19, 2008

Ross Stores Inc. on Wednesday raised its full-year guidance as the chain delivered a 40%...

August 19, 2008

Ross Stores reported Wednesday that net earnings for the second quarter ended Aug. 2 rose...

August 5, 2008

Sales of clothes and shoes fell in July as cash-strapped consumers cut back spending further...