Content about Real-time web

October 17, 2013

Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports.

New York -- Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports. The hire comes as the online messaging giants works to expand its business ahead of its initial public offering. Hirschle will be be in charge of Twitter's efforts to sell advertising products to retailers.

Hirschle is to start on Oct. 28, the same day Twitter is expected to launch its investor roadshow. Twitter announced at the beginning of October that it plans to go public.

 

September 16, 2013

Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

April 19, 2012

The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

Atlanta -- The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

September 14, 2011

Wal-Mart Stores said Wednesday that its technology unit, @WalmartLabs, has acquired Boulder, Colo.-based mobile and social advertising firm OneRiot.

Bentonville, Ark. -- Wal-Mart Stores said Wednesday that its technology unit, @WalmartLabs, has acquired Boulder, Colo.-based mobile and social advertising firm OneRiot.

OneRiot’s technology will become part of WalmartLabs’ mobile and social shopping efforts, allowing the retailer to hone its social media skills and develop a variety of shopping and retail-related applications.
 

June 15, 2010

Social media took center stage at the Internet Retailer Conference & Exhibition 2010 in Chicago last week, with many retailers debating the best way to approach the medium.

Social media took center stage at the Internet Retailer Conference & Exhibition 2010 in Chicago last week, with many retailers debating the best way to approach the medium.