Content about Radio-frequency identification

New York -- J.C. Penney CEO Ron Johnson said that he is sticking with the chain’s new pricing strategy and that the company’s board of directors was “totally supportive.”

In remarks at Fortune magazine's Brainstorm Tech conference in Aspen, Col., Johnson acknowledged that J.C. Penney initially confused customers when it came to explaining the new pricing strategy.

Product diversification combined with major growth always translates into increased supply chain complexity. Such was the case for online specialty retailer Hayneedle, which started business in 2002 as Hammocks.com with a single-niche category site. Flash forward seven years, and the company had expanded its offerings to include more than 200 product categories. Given its growing business, an optimized distribution process became a top company priority. 


Purchase, N.Y. -- MasterCard Worldwide announced that Subway, the nation’s largest sandwich chain, will accept MasterCard’s PayPass contactless payments at more than 7,000 U.S. locations by the end of first quarter 2012. 

Consumers will now have the option of paying for their meal by simply tapping a MasterCard PayPass-enabled card or device at the register. PayPass does not require customers to sign receipts for purchases under $50.

Cincinnati -- Macy’s is ramping up its adoption of RFID technology. The retailer announced that its Macy’s and Bloomingdale’s stores are adopting the technology on an accelerated timeline to more precisely manage item-level merchandise inventories. The company expects that by the third quarter of 2012, it will begin using RFID in all stores nationwide to count size-intensive replenishment goods, which accounts for about 30% of the company’s total sales.

Dallas -- Dallas Gold & Silver Exchange said Tuesday it has deployed a radio-frequency identification inventory management solution from Electronic Inventory Solutions in its showroom stores in Texas, California, and South Carolina, for the dual purposes of automating the inventory count process and adding additional physical security.