Content about QR Code

October 14, 2013

SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.

SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.

October 8, 2013

With the use of smartphones and other mobile devices continuing to grow, more and more merchants are looking for a way to capitalize on a communication device that many people never put down.

By Doug Brown, senior VP and general manager of FIS Mobile

With the use of smartphones and other mobile devices continuing to grow, more and more merchants are looking for a way to capitalize on a communication device that many people never put down. And, as the leaders in this area are finding, mobile loyalty and payment incentive programs possess many benefits for chain stores.

Tie mobile and incentives together

October 8, 2013

FineLine Technologies and Scanbuy announced a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.

Atlanta -- FineLine Technologies  and Scanbuy announced  a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.
 

September 30, 2013

Homeland Stores, a 78-store regional supermarket chain headquartered in Oklahoma City, has successfully completed of a mobile payments pilot program with mobile payments technology provider DoubleBeam.

Oklahoma City - Homeland Stores, a 78-store regional supermarket chain headquartered in Oklahoma City, has successfully completed of a mobile payments pilot program with mobile payments technology provider DoubleBeam. Launched in June of this year, Homeland's SwiftScan mobile application allows customers to pay for purchases with a smartphone.

SwiftScan is currently accepted for payment at 20 Homeland locations, with plans to add 26 more locations by the end of October.

March 15, 2013

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

January 16, 2013

By Mike Romano, SoundBite Communications

By Mike Romano, mromano@soundbite.com

January 16, 2013

Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

October 4, 2012

Target Corp. will introduce QR codes in stores in time for the holiday shopping season.

Minneapolis -- Target Corp. will introduce QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain’s Top 20 toys will have a QR code that shoppers can scan with their mobile device, allowing them to purchase the toy directly and ship it for free to anyone, anywhere in the U.S. The toys will be promoted with signs featuring the QR codes.

May 23, 2012

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue.

Washington, D.C. -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.

May 22, 2012

Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


Boise, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


March 1, 2012

By Laura Marriott, NeoMedia Technologies

By Laura Marriott, lmarriott@neom.com

March 1, 2012

Connectivity and convenience: that’s what today’s consumer wants more than ever before. And mobile marketing and more specifically, mobile barcodes, play a pivotal role in helping brands and retailers deliver in this new world of enhanced communications and on-demand information.

By Laura Marriott, lmarriott@neom.com

February 2, 2012

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall.

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall. Effective Feb. 1, customers began entering the Where Is the Love? sweepstakes by finding and scanning love-themed QR codes hidden throughout participating GGP malls.

October 28, 2011

Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

October 7, 2011

HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10.

St. Petersburg, Fla. -- HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10. It will be the first ever retailer to use QR codes on-air.

August 15, 2011

Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Reston, Va. -- Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Among 14,452 users surveyed in that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

April 13, 2011

Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

Merrimack, N.H. -- Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

The program allows to shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone’s website.

March 24, 2011

The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system.

New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.

June 30, 2008

Do you know what a QR Code is? If not, stop reading and immediately...