Content about Promo

March 13, 2013

By Theresa Wabler, Parago

By Theresa Wabler, Theresa.Wabler@Parago.com

As retailers and manufacturers settle into the reality of the “new normal” of shoppers who  will continue their frugal consumption habits amidst recession or not, it’s crucial to employ promotional tactics that generate significant, lasting value, not just a flash in the pan. As marketers consider their options, one tried and true promotional tactic should be included to yield definite results: rebates.