By Steve Cole, firstname.lastname@example.org
It doesn’t take much convincing to realize that we are in a Golden Age of the shopper. Retailers are no longer in charge of the information, pushing out what they want, when they want, to influence shoppers and win sales. Instead, shoppers today seek out the information themselves, much of it online, before they ever set foot in a store. In other words, they’re thinking for themselves. The horror!