Content about Price elasticity of demand

January 15, 2014

Setting the right price is vital, because price is a key marketing lever and it expresses brand value in a competitive context.

By Gerard Loosschilder and Juan Tello, Skim

October 24, 2011

With gloomy consumer sentiment surveys reflecting dysfunction in both Wall Street and Washington, stagnant GDP growth, stubborn 9% unemployment and the ongoing housing slump, most experts are calling for a conservative holiday season.