Content about Piperlime

October 31, 2012

By Peter Burgoyne, CBX

By Peter Burgoyne, peterb@cbx.com

October 16, 2012

Gap Inc. is bringing several of its divisions under the leadership of one executive in order to fuel long-term growth.

San Francisco — Gap Inc. is bringing several of its divisions under the leadership of one executive in order to fuel long-term growth.

With the start of the 2013 fiscal year, the company will bring together its North American, international, online, outlet and franchise divisions under a single global executive for each of its Gap, Banana Republic and Old Navy brands. In addition, the company will form a new Innovation and Digital Strategy team to further its leadership position in this area.

September 6, 2012

Gap Inc.’s Piperlime banner has opened its first full-scale retail location -- at 121 Wooster St. in the SoHo neighborhood of New York City.

New York -- Gap Inc.’s Piperlime banner has opened its first full-scale retail location -- at 121 Wooster St. in the SoHo neighborhood of New York City.

"We are thrilled to be celebrating the opening of our first Piperlime store today in SoHo," said Jennifer Gosselin, senior VP and general manager of Piperlime. "

The new 4,000-sq.-ft. store is styled as a boutique and features trend vignettes, as well as in-store kiosks that provide shoppers access to piperlime.com products.

July 13, 2012

By Dr. Gary Edwards, Empathica

By Dr. Gary Edwards, Empathica

Recently, online fashion retailer Piperlime announced plans to open its first brick-and-mortar location in New York City. For many, the announcement seemed to fly in the face of conventional wisdom given the competitive pricing and other advantages e-commerce providers have over traditional retailers.

Why would a successful e-tailer like Piperlime want to take on the additional cost and headaches associated with a physical store?

May 9, 2012

Online retailer Piperlime, a division of Gap Inc., will open its first retail store this fall, in the SoHo neighborhood of New York City.

San Francisco -- Online retailer Piperlime, a division of Gap Inc., will open its first retail store this fall, in the SoHo neighborhood of New York City.

The 4,000-sq.-ft. Piperlime store will offer a similar curated assortment as online, and be styled as a boutique. It will feature a range of brands, from Fryle to Citizens of Humanity, along with upcoming, lesser-known ones, such as Tinley Road and Maison Scotch. Sargenti Architects,  Paramus, N.J., will serve as the architect for Piperlime's first foray into brick-and-mortar retailing.

May 9, 2012

Online retailer Piperlime, a division of Gap Inc., will open its first retail store this fall, in the SoHo neighborhood of New York City.

San Francisco -- Online retailer Piperlime, a division of Gap Inc., will open its first retail store this fall, in the SoHo neighborhood of New York City.

The 4,000-sq.-ft. Piperlime store will offer a similar curated assortment as online, and be styled as a boutique. It will feature a range of brands, from Fryle to Citizens of Humanity, along with upcoming, lesser-known ones, such as Tinley Road and Maison Scotch. Sargenti Architects,  Paramus, N.J., will serve as the architect for Piperlime's first foray into brick-and-mortar retailing.

October 13, 2011

Gap reaffirmed the company’s commitment to reducing square footage at home while aggressively growing its online revenue and international presence during a presentation to investors in New York City.

New York City -- Gap reaffirmed the company’s commitment to reducing square footage at home while aggressively growing its online revenue and international presence during a presentation to investors in New York City. Gap also revealed that it will explore a brick-and-mortar store for its online-only Piperlime division next year.

August 9, 2010

The Gap-owned online accessories retailer Piperlime said Tuesday it will open its first pop-up store...

August 9, 2010

The Gap-owned online accessories retailer Piperlime said Tuesday it will open its first pop-up store...

September 22, 2008

Gap Inc. announced Monday that it will add a fifth brand to its roster of...

May 26, 2008

The Gap Inc. announced Tuesday it would integrate its four Web sites—Gap, Banana Republic, Old...

November 20, 2007

San Francisco, Gap...