Content about Personalization

September 16, 2014

Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants.

By Graeme Grant, president & COO, CQuotient

Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants. Consumers engage across every touch-point and demand that retailers have an omnichannel communication approach to complement their always-connected behaviors.

September 4, 2014

Forward-thinking retailers are increasingly leveraging their brick-and-mortar locations to establish omnichannel models that meet the growing consumer demand for a more convenient, more cost-effective and more personalized shopping experience.

By Joe Tichar, senior VP of corporate operations, DDR, Beachwood, Ohio

Forward-thinking retailers are increasingly leveraging their brick-and-mortar locations to establish omnichannel models that meet the growing consumer demand for a more convenient, more cost-effective and more personalized shopping experience.
 

August 27, 2014

At a time of year when consumers are still caught up in end-of-summer barbecues and back-to-school shopping, retailers are getting caught up in the rush of holiday planning. Holiday sales can account for 20% to 40% of a retailer’s total annual sales, according to the National Retail Federation, and a successful holiday can turn around a bad year or make a good year even better.

August 27, 2014

Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.

August 26, 2014

More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization.

Cambridge, Mass. – More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization. According to “Refresh Your Approach to 1:1 Marketing,” a new survey of digital marketers from Forrester Consulting on behalf of ExactTarget Marketing Cloud, about half (48%) of digital marketers say they face challenges in personalizing individual consumer interactions.

August 7, 2014

Data analysis technology vendor Prudsys AG is updating features of its Prudsys Realtime Decisioning Engine (RDE), which allows businesses to individually address customers with personalized content and recommendations.

Chemnitz, Germany – Data analysis technology vendor Prudsys AG is updating features of its Prudsys Realtime Decisioning Engine (RDE), which allows businesses to individually address customers with personalized content and recommendations. This applies to every channel and device, both online and directly at the point of sale.

August 1, 2014

Specialty supplements retailer PureFormulas recently migrated to Oracle Commerce to personalize the customer experience and open up new market segments without sacrificing ease of use.

Redwood Shores, Calif. – Specialty supplements retailer PureFormulas recently migrated to Oracle Commerce to personalize the customer experience and open up new market segments without sacrificing ease of use.

July 29, 2014

Amazon.com has opened a 3D printed products store, an online marketplace that gives customers access to more than 200 unique print on-demand products, many that can be customized by material, size, styles and color variations, and personalized with text and image imprints.

Seattle – Amazon.com has opened a 3D printed products store, an online marketplace that gives customers access to more than 200 unique print on-demand products, many that can be customized by material, size, styles and color variations, and personalized with text and image imprints. The new store features search tools, interactive 3D preview functionality and a product personalization widget.

July 28, 2014

Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24. According to a new survey of more than 1,000 teens and young adults ranging from ages 13 to 24 conducted by Alexander Babbage in partnership with Forest City Enterprises Inc., shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.  

July 15, 2014

Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

San Diego -- Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

July 11, 2014

Coupon website RetailMeNot plans to make deals more personalized for users

New York -- Coupon website RetailMeNot plans to make deals more personalized for users. The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

July 9, 2014

Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.

New York -- Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.

While Bebe retains a strong physical store presence in prime locations globally, the retailer is now looking to establish itself as an ecommerce market leader by honing its online and mobile strategy — a plan that will kick off with the launch of a new responsive mobile site in the coming weeks.

June 27, 2014

Adobe is releasing Adobe Target Premium, a new personalization solution that leverages predictive technology to deliver automated decisioning.

San Jose, Calif. – Adobe is releasing Adobe Target Premium, a new personalization solution that leverages predictive technology to deliver automated decisioning. Adobe Target Premium is part of the Adobe Marketing Cloud.

Some of the new features include:

June 12, 2014

Big Data personalization provider WibiData has launched WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences.

SAN FRANCISCO — Big Data personalization provider WibiData has launched WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences. WibiRetail provides intent-aware commerce applications that use in-the-moment data to determine whether a consumer is shopping for herself, a family member or a partner.

May 20, 2014

Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors.

New York - Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors. In stores, accessories are available at stations where on-site "mechanics" will outfit Cole Haan Drivers to customer specifications by appointment or while customers wait, or they can return later to pick them up.

May 5, 2014

Staples Inc. said on Monday that it has agreed to buy PNI Digital Media, Canadian company whose software platform enables retailers to sell such personalized products as photo books, calendars, business cards, documents, wedding invitations, and stationery.

Framingham, Mass. -- Staples Inc. said on Monday that it has agreed to buy PNI Digital Media, Canadian company whose software platform enables retailers to sell such personalized products as photo books, calendars, business cards, documents, wedding invitations, and stationery. The cash transaction is valued at approximately C$73.9 million ($67.5 million).

PNI’s software powers both online and in-store platforms. Its retail clients include Costco and Walmart Canada.

April 30, 2014

Mobile (including tablet), marketing and personalization were the top three issues that retailers will devote the most time to in 2014, according to the e-tailing group’s 13th Annual Merchant Survey.

Chicago -- Mobile (including tablet), marketing and personalization were the top three issues that retailers will devote the most time to in 2014, according to the e-tailing group’s 13th Annual Merchant Survey. Omni-channel and platform rounded out the top five concerns.

April 25, 2014

At the brick-and-mortar level, consumers are most readily drawn to new shopping experiences that deliver immediate value through context, personalization, service and engagement.

By Bret Cunningham, president, BestFit Mobile

April 11, 2014

Staples has partnered with 3D Systems, a leading provider of 3D content-to-print solutions, to test 3D printing services in two stores in New York and Los Angeles.

Framingham, Mass. -- Staples has partnered with 3D Systems, a leading provider of 3D content-to-print solutions, to test 3D printing services in two stores in New York and Los Angeles.

Each store features a 3D printing center that lets consumers and small businesses create personalized products and use 3D printing hardware. Customers can also bring in their own 3D print-ready files to have them printed.

March 20, 2014

Duane Reade and Poncho, a personalized weather-forecasting service that sends users relevant weather updates tailored to their preferences via text or email, are teaming up in a pilot program targeted to the New York Metropolitan area consumer.

New York -- Duane Reade and Poncho, a personalized weather-forecasting service that sends users relevant weather updates tailored to their preferences via text or email, are teaming up in a pilot program targeted to the New York Metropolitan area consumer. Poncho users will receive their regular weather updates with select alerts featuring coupons for Duane Reade products that will help them battle the elements and their allergies.

March 12, 2014

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

Orlando, Fla. -- The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall, and Wednesday morning during a presentation at the IRI Summit CVS Caremark senior VP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

March 7, 2014

Pizza Hut is planning to pilot interactive tables that allow customers to design their pizzas using a touch-screen table surface that graphically displays different menu options like a tablet.

Plano, Texas – Pizza Hut is planning to pilot interactive tables that allow customers to design their pizzas using a touch-screen table surface that graphically displays different menu options like a tablet. In a short online video, Pizza Hut shows a couple interacting with a tabletop to pick their pizza’s size and ingredients.

February 18, 2014

nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

New York -- nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

February 18, 2014

Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop.

New York – Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.

February 10, 2014

Mackenthun's Supermarket hopes to gain insight into shopper behavior through analyzing scans performed with the ShopWell nutrition personalization app.

Waconia, Minn. - Mackenthun's Supermarket hopes to gain insight into shopper behavior through analyzing scans performed with the ShopWell nutrition personalization app. Shopper preferences and behaviors can now be segmented by gender, age, food allergies, or nutritional goals.