Content about Paul Roth

October 3, 2013

It’s not what you see as much as what you don’t see that defines AT&T’s new store concept.

Noticeably missing from the prototype, which debuted in La Grange, Ill., are traditional counters, checkout registers and printed signage. Instead, the 3,200-sq.-ft. store offers an inviting, modern and interactive environment that is focused on the customer experience.

August 30, 2012

Telecommunications giant AT&T is setting up shop on Chicago's Magnificent Mile, opening a flagship on Sept. 1.

Chicago -- Telecommunications giant AT&T is setting up shop on Chicago's Magnificent Mile, opening a flagship on Sept. 1. The 10,000-sq.-ft. store, at 600 N. Michigan Ave., is designed to showcase what consumers can do with AT&T's products and to educate them about future wireless technologies and services.