Content about Pat Conroy

February 14, 2012

The Deloitte American Pantry Study polled more than 4,000 shoppers and found that, more than ever, consumers are turning to social networks, smartphones, and tablets to meet their shopping needs.

New York City -- The Deloitte American Pantry Study, released Tuesday, polled more than 4,000 shoppers and found that, more than ever, consumers are turning to social networks, smartphones, and tablets to meet their shopping needs.

According to the study, 90% of shoppers know what they’re buying before they arrive at a store. Three-quarters say they are smarter shoppers than they were a year ago, and 86% believe they are getting more precise in what they buy.