Content about Oxford Street

August 13, 2012

The Retail Industry Leaders Association (RILA) has taken issue with an opinion piece that appears in the August 1, 2012, issue of the Wall Street Journal.

From J.C. Penney to Target to Selfridges, retailers across the spectrum are giving over valuable floor space to in-store shops. Here are some interesting observations on the phenomenon from Joanna Felder, VP intelligence and brand strategy at Chute Gerdeman, Columbus, Ohio.

Shop-in-shops offer retailers the magic formula of flexibility, brand-enhancing cachet and the ability to attract new customer segments. The opportunity has never been better for young, entrepreneurial hip brands to find a mainstream home.