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July 16, 2010

Retailers in the Eastern part of the United States can expect above-normal temperatures to continue to drive sales of seasonal goods, according to Planalytics, which provides business weather intelligence.

The company advises retailers to position inventory levels appropriately, with strong demand expected for air conditioners, fans and other cooling products, bottled water, sports drinks, suncare, and other essential items for protecting people and animals.  Seasonal products such as tees, sandals, swimwear, shorts, and water toys will also be in high demand in the East.