Content about Oracle CRM

October 23, 2012

As part of a larger initiative to upgrade the customer experience and localize offerings in its 640 stores nationwide.

Redwood Shores, Calif. -- As part of a larger initiative to upgrade the customer experience and localize offerings in its 640 stores nationwide. The Finish Line will roll out new Oracle Retail merchandising, planning, stores and CRM solutions. The athletic-goods retailer is leveraging Oracle’s cloud computing services in the process.

The Finish Line will use the integrated retail systems to tailor offerings to customer and regional preferences.  

May 18, 2012

Although the adoption of social media by sales, marketing and customer service departments continues to grow rapidly, by the end of 2012, only 50% of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives, according to Garner.

New York -- Although the adoption of social media by sales, marketing and customer service departments continues to grow rapidly, by the end of 2012, only 50% of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives, according to Gartner.