Content about Online shopping

September 15, 2014

While the majority of consumers prefer to both shop and spend their money in brick-and-mortar retail stores, more than 60% are increasing their online shopping activities, according to a survey of 1,515 consumers by digital marketing firm SmartFocus.

New York - While the majority of consumers prefer to both shop and spend their money in brick-and-mortar retail stores, more than 60% are increasing their online shopping activities, according to a survey of 1,515 consumers by digital marketing firm SmartFocus. This trend is most prevalent among women (71%) and Millennials.

September 12, 2014

Webrooming, showrooming ... I'm guilty of it all. Surprised? You shouldn't be. After all, it is all about me, the everywhere consumer, and my super power ... the power to choose. I can shop in-store, but I can also, just as easily, shop online; my only concern is that my needs and expectations are met.

By Gary Lee, CEO, InReality

Webrooming, showrooming ... I'm guilty of it all. Surprised? You shouldn't be. After all, it is all about me, the everywhere consumer, and my super power ... the power to choose. I can shop in-store, but I can also, just as easily, shop online; my only concern is that my needs and expectations are met.

September 10, 2014

Consumers are increasingly interested in the BOPIS (buy online, pickup in store) option for making purchases.

Lewisville, Texas – Consumers are increasingly interested in the BOPIS (buy online, pickup in store) option for making purchases. According to a new survey of 1,992 U.S. adults by custom incentive company Parago, 63% of shoppers BOPIS (buy online, pickup in store) at least a few times a year, but 82% percent would consider doing so to receive a $10 rebate on a $50 item.

September 8, 2014

Fashion retailers want to make accurate inventory information available in order to enable reserving the correct item at another store, or shipping it directly to the customer’s home.

By Andrea Morgan-Vandome, Oracle Retail

September 8, 2014

For the first time ever, the majority of consumers are visiting retail websites on smartphones and tablets rather than on traditional desktop and laptop computers.

Pittsburgh - For the first time ever, the majority of consumers are visiting retail websites on smartphones and tablets rather than on traditional desktop and laptop computers. According to Branding Brand's Mobile Commerce Index report, in August 2014, mobile devices generated 51% of all online retail visits, the majority of which occurred on Apple devices.

September 5, 2014

Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.

Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.

Here are three retailers showing real insight in how they are leveraging Instagram to its fullest potential:

September 4, 2014

Shoppers spent $50.17 billion online during the 2014 back-to-school shopping season, which represents a 16% gain from $43.26 billion in the year-ago period, according to eMarketer.

New York – Shoppers spent $50.17 billion online during the 2014 back-to-school shopping season, which represents a 16% gain from $43.26 billion in the year-ago period, according to eMarketer. Online commerce during the months of July and August — the main months for back-to-school shopping — accounted for approximately one-sixth of retail ecommerce sales for the year, according to eMarketer estimates, as well as 70.5% of retail ecommerce sales in third quarter 2014.

September 4, 2014

August 2014 sales results indicate the 2014 back-to-school period had a significant boost to shopping activity.

San Francisco – August 2014 sales results indicate the 2014 back-to-school period had a significant boost to shopping activity. According to new data from in-store retail analytics provider Euclid, traffic increased substantially compared to the previous month, aided by temperate weather and multi-year highs in consumer confidence.

September 4, 2014

Forward-thinking retailers are increasingly leveraging their brick-and-mortar locations to establish omnichannel models that meet the growing consumer demand for a more convenient, more cost-effective and more personalized shopping experience.

By Joe Tichar, senior VP of corporate operations, DDR, Beachwood, Ohio

Forward-thinking retailers are increasingly leveraging their brick-and-mortar locations to establish omnichannel models that meet the growing consumer demand for a more convenient, more cost-effective and more personalized shopping experience.
 

September 4, 2014

With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

New York -- With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

September 3, 2014

Asurion Retail Solutions has rolled out Solution Hub, an online platform providing consumers transparency and control of the post-purchase service experience.

Nashville, Tenn. - Asurion Retail Solutions has rolled out Solution Hub, an online platform providing consumers transparency and control of the post-purchase service experience. Solution Hub, customizable to reflect retail brands, offers consumers an end-to-end solution for filing claims, scheduling in-home repairs, and choosing the best fulfillment option for certain product categories.

September 3, 2014

My experience in cyber security tells me that the retail sector probably represents the most fertile ground for cyber criminals.

By Chris Stoneff, Lieberman Software

My experience in cyber security tells me that the retail sector probably represents the most fertile ground for cyber criminals. That's because professional hackers understand that retail has never focused on IT security to the extent seen in other industries (like banks or payment processors) that handle customer payment card data.

September 3, 2014

Looking to better respond to increasingly online and mobile customers, 70% of retail executives said their organizations have adopted an omnichannel strategy to link the consumer's in-store experience with the company's website, mobile device application and social media platforms.

New York -- Looking to better respond to increasingly online and mobile customers, 70% of retail executives said their organizations have adopted an omnichannel strategy to link the consumer's in-store experience with the company's website, mobile device application and social media platforms. This strategy, according to the 2014 Retail Outlook Survey of 100 retail executives by KPMG LLP, will help create a seamless shopping experience for the consumer.

August 27, 2014

Another digital retailer has made the leap to the physical space. Online beauty subscription company Birchbox, famous for the pink boxes packed with sample products that it sends to subscribers each month, has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood.

August 27, 2014

With each passing year, it seems like the twinkly lights, newspaper inserts and door busters galore start earlier and earlier. The 2014 holiday season will be no different. As stores pull out all the stops to offer holiday promotions as early as possible this upcoming season, consumers will continue to shift their shopping dollars to November.

August 27, 2014

At a time of year when consumers are still caught up in end-of-summer barbecues and back-to-school shopping, retailers are getting caught up in the rush of holiday planning. Holiday sales can account for 20% to 40% of a retailer’s total annual sales, according to the National Retail Federation, and a successful holiday can turn around a bad year or make a good year even better.

August 27, 2014

A friend of mine is a devoted customer of a bath and body products shop in her local suburban town. There is nothing exclusive about the merchandise — most of the products can be bought online or at a number of other stores, often for a slightly lower price. My friend doesn’t care about any of that.

August 27, 2014

While holiday forecasts are just starting to come out, most industry experts agree that retailers can expect mobile to command a bigger share of online shopping. Forrester projects $294 billion in e-commerce sales across 30 retail categories in 2014, with $87 billion of the total occurring on phones and tablets in 2014. A report by IBM forecasts that mobile will account for more than 20% of site sales and more than 43% of site traffic, by November 2014.

August 27, 2014

For retailers looking to provide an optimal customer experience to harried holiday shoppers, live chat is more than a nice extra.

“Customer expectations today make live chat a necessity; more and more customers are demanding this channel to interact with brands since it’s a convenient and efficient means of getting assistance online,” said Milton Pappas, president of e-commerce for White Plains, New York-based Nine West Group, which operates 183 Nine West stores, 78 Easy Spirit stores and 88 JNY stores in the United States.

August 27, 2014

By definition, successful retailers are very good at logistics.    

“Compared with other industries, retailers are a benchmark of logistical efficiency for moving items through their distribution channels and on to shelves in a timely way,” said Jim Griffin, senior VP sales, PODS, whose detached delivery system allows placement of containers in tough-to-reach and hard-to-fit locations.
    

August 27, 2014

Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.

August 26, 2014

In today’s day and age, technology pervades into every aspect of our lives. With an emphasis on the fast and easy, nearly all of our day-to-day transactions are now being condensed and expressed through technological gateways.

By Nicole Chen, brand outreach associate and Michael Olmstead, director, Plug and Play Retail

In today’s day and age, technology pervades into every aspect of our lives. With an emphasis on the fast and easy, nearly all of our day-to-day transactions are now being condensed and expressed through technological gateways. With new trends appearing in the startup space and technology industry every day, it is often difficult to choose what is a good investment and what may turn out to be a dud.

August 26, 2014

Nordstrom Inc. is making it easier for its customers to shop on Instagram.

Seattle – Nordstrom Inc. is making it easier for its customers to shop on Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on Instagram.  Like2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page.

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August 26, 2014

Women’s online shopping marketplace Poshmark is launching PoshMatch, a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app.

Menlo Park, Calif. – Women’s online shopping marketplace Poshmark is launching PoshMatch, a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app. With PoshMatch, each shopper is greeted with their own real-time storefront built from their personal fashion shopping network and their style preferences.

August 21, 2014

A new Nielsen survey found that nearly 20% of consumers have already started their back-to-school shopping, and 75% plan to start within the next few weeks.

New York -- A new Nielsen survey found that nearly 20% of consumers have already started their back-to-school shopping, and 75% plan to start within the next few weeks.

More parents are starting their shopping earlier than in the past, as 18% of survey respondents had already started their back to school shopping as compared to 7% at the same time last year. On the flip side, 15% are choosing to wait longer, while 50% do not plan to do any back to school shopping this year.