Content about Omni

May 8, 2014

Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August.

Santa Monica, Calif. - Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.

April 23, 2014

TV personality and fashion designer Kelly Osbourne is joining the omni-channel marketing campaign to promote PetSmart’s new “Pet Expressions” line of grooming services.

Phoenix – TV personality and fashion designer Kelly Osbourne is joining the omni-channel marketing campaign to promote PetSmart’s new “Pet Expressions” line of grooming services. Osbourne will serve as a “trend spotter” and also offer tips and advice on pet grooming.

The Pet Expressions campaign will include videos and postings on social media sites including Facebook, Twitter and Instagram.

April 23, 2014

Lacoste has selected Manhattan Associates' Enterprise Order Management solution to orchestrate its omni-channel retail operations and facilitate the company's continued growth.

Paris – Lacoste has selected Manhattan Associates' Enterprise Order Management solution to orchestrate its omni-channel retail operations and facilitate the company's continued growth. With Manhattan's technology, Lacoste intends to deliver a consistent brand and unified shopping experience to its customers.

April 16, 2014

ChannelAdvisor Corp. is delivering its 2014 spring release with a number of changes to its omni-channel commerce platform.

Research Triangle Park, N.C. -- ChannelAdvisor Digital Marketing now offers support for Google Merchant Promotions so retailers can advertise special offers within Google product listing ads, and ChannelAdvisor’s new Portfolio Bidder predicts optimal bids to help maximize revenue for online retailers and manufacturers.  

April 16, 2014

Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign.

Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

March 20, 2014

Lands’ End is introducing the Lands' End "How to Spring" campaign.

Dodgeville, Wis. – Lands’ End is introducing the Lands' End "How to Spring" campaign. The print and online advertising campaign includes a "How to Spring" sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

February 21, 2014

Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014.

San Francisco -- Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency.

The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

February 18, 2014

Launching Feb. 18 "Lived-In,” Gap's global marketing campaign, features magazine, outdoor and social components.

San Francisco - Launching Feb. 18 "Lived-In,” Gap's global marketing campaign, features magazine, outdoor and social components. These include Gap's Facebook, Twitter, Pinterest and Instagram communities, with the hashtag #LivedIn.

January 31, 2014

Abercrombie & Fitch is launching a spring 2014 marketing campaign that includes omni-channel features such as live Twitter Q&A sessions with celebrities.

New Albany, Ohio – Abercrombie & Fitch is launching a spring 2014 marketing campaign that includes omni-channel features such as live Twitter Q&A sessions with celebrities. The campaign, “The Making of a Star,” spotlights a select group of rising actors and musicians.

January 28, 2014

MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.”

Purchase, N.Y. – MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.” Consumers who make purchases via any channel, or use #PricelessSurprises on Twitter or Instagram, are eligible to receive random, real-time surprises.

January 10, 2014

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

By Scott Jennings, director of market development, Retail & Services, QlikTech

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

January 9, 2014

A majority of retailers want their next POS software to have omni-channel capabilities.

Franklin, Tenn. – A majority of retailers want their next POS software to have omni-channel capabilities. According to a new research study from IHLGroup, “Stores Reinvented: 11th Annual Store Systems Study,” 63% of retailers say their next POS software will utilize a single business logic that can be used for POS, mobile POS, m-commerce and e-commerce functions.

November 20, 2013

Retail Systems Research (RSR) today launched the RSR Omni-channel Maturity Survey, an online self-assessment tool that helps retailers determine where they are on the road to omni-channel maturity.

Austin, Texas -- Retail Systems Research (RSR) today launched the RSR Omni-channel Maturity Survey, an online self-assessment tool that helps retailers determine where they are on the road to omni-channel maturity. Sponsored by Starmount, the survey enables retailers to understand the traits of today’s omni-channel leaders and the technology infrastructure that is required for omni-channel retailing.

November 19, 2013

The Limited will debut the Stylinity Style Stage, an omni-channel “selfie studio,” on Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

Columbus, Ohio -- The Limited will debut the Stylinity Style Stage, an omni-channel “selfie studio,” on Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

Sitting outside the store's dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.  

November 18, 2013

Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.

San Francisco -- Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.

November 15, 2013

Retailers increasingly see e-commerce as a cross-channel or omni-channel functions, rather than as a standalone process.

Walnut Creek, Calif. – Retailers increasingly see e-commerce as a cross-channel or omni-channel functions, rather than as a standalone process. According to the new RSR Research E-Commerce Benchmark Report 2013, 68% of retailers strongly agree or agree that the future of online commerce lies more with cross-channel or merged capabilities, with another 21% having neutral feelings and only 11% disagreeing or strongly disagreeing.

October 29, 2013

Lance Thornswood, longtime general manager of user experience, e-commerce and creative for Target.com and interactive marketing, has been tapped to head up inRetail, a new division being launched by The Stephenz Group, one of Silicon Valley’s largest independent branding, marketing and digital agencies.

San Jose, Calif. -- Lance Thornswood, longtime general manager of user experience, e-commerce and creative for Target.com and interactive marketing, has been tapped to head up inRetail, a new division being launched by The Stephenz Group, one of Silicon Valley’s largest independent branding, marketing and digital agencies. The specialized division will address the growing consumer demand for omnichannel retail.

October 28, 2013

For many retailers, Halloween has become one of their favorite times of year. Spending on Halloween-related costumes, decorations, candy, etc. has grown to the point it represents the second-highest consumer spending holiday, only trailing Christmas with NRF estimates of this year’s spending total reaching $6.9 billion.

For many retailers, Halloween has become one of their favorite times of year. Spending on Halloween-related costumes, decorations, candy, etc. has grown to the point it represents the second-highest consumer spending holiday, only trailing Christmas with NRF estimates of this year’s spending total reaching $6.9 billion. But while a good scare is all part of the annual Halloween fun, retailers need to ensure their omni-channel customers do not get scared away by frighteningly poor digital commerce features and functions.

August 26, 2013

An acquaintance recently had an experience at Starbucks that shows the negative impact that not providing a seamless omni-channel customer experience can produce.

An acquaintance recently had an experience at Starbucks that shows the negative impact that not providing a seamless omni-channel customer experience can produce. The fact that Starbucks generally offers a superior customer experience and is a leader in omni-channel commerce and promotions demonstrates that no retailer is immune to slipping up in this crucial aspect of the holistic customer service offering.

How many calories in that iced tea at the counter?

July 31, 2013

The Wet Seal, Inc. has selected the Demandware Commerce platform to help support omni-channel operations.

Foothill Ranch, Calif. -- The Wet Seal, Inc. has selected the Demandware Commerce platform to help support omni-channel operations. The specialty apparel retailer will leverage the solution to provide optimal online and mobile shopping services in a secure environment, integrated with its larger merchandising strategy.

July 24, 2013

American Eagle is opening what it calls a “progressive technology” office in San Francisco.

Pittsburgh – American Eagle is opening what it calls a “progressive technology” office in San Francisco. The almost 10,000-squ.-ft. office, located at 49 Stevenson Street, will offer a space for engineers, designers and digital marketing teams to work on American Eagle’s omni-channel initiatives.

July 17, 2013

As part of its plan to support a customer-focused omni-channel experience, Office Depot said that, effective July 28, its associates will be enabled with mobile hand-held devices across all stores to provide instant access to extended product information, availability, customer reviews and on-the-spot checkout from anywhere in the store.

Boca Raton, Fla. -- As part of its plan to support a customer-focused omni-channel experience, Office Depot said that, effective July 28, its associates will be enabled with mobile hand-held devices across all stores to provide instant access to extended product information, availability, customer reviews and on-the-spot checkout from anywhere in the store.

July 12, 2013

Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign.

Minneapolis -- Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

July 11, 2013

By Niclas Qvist, Pricer

By Niclas Qvist, Pricer

June 20, 2013

Kohl’s is easing the continuous integration (CI) process for its omni-channel initiatives with the implementation of the Qubell Adaptive PaaS solution.

Menomonee Falls, Wis. -- Kohl’s is easing the continuous integration (CI) process for its omni-channel initiatives with the implementation of the Qubell Adaptive PaaS solution. Available as a hosted platform, Adaptive PaaS provides Kohl’s with continuous application deployment, continuous testing and environment management. Specific tasks Kohl’s has executed using Adaptive PaaS include automating the front end of its development process, integrating with various technology stacks and providing developers with near-real-time feedback on their work.