Content about Omni-channel Retailing

March 19, 2014

We shop almost every day – picking something up at the drug store or buying lunch, clothes shopping or getting groceries, looking for a gift or checking out a promotion – and we are doing this on the way to work, at work, at night while watching TV, online, at a store and increasingly across mobile devices. There is one thing that unites consumers in all of these instances: we expect the experience to be unified, personalized, constant, connected and, above all, seamless.

By Dave Richards, Accenture Retail

We shop almost every day – picking something up at the drug store or buying lunch, clothes shopping or getting groceries, looking for a gift or checking out a promotion – and we are doing this on the way to work, at work, at night while watching TV, online, at a store and increasingly across mobile devices. There is one thing that unites consumers in all of these instances: we expect the experience to be unified, personalized, constant, connected and, above all, seamless.
 

March 17, 2014

According to a recent IBM report, retailers should no longer feel threatened by the practice of retail showrooming. Agreed, and also great news for traditional brick-and-mortar retailers.

By David Coleman, CEO and founder, Brandoogle

According to a recent IBM report, retailers should no longer feel threatened by the practice of retail showrooming. Agreed, and also great news for traditional brick-and-mortar retailers.

Retail showrooming is a known margin killer.

January 7, 2014

Ken Morris, principal, Boston Retail Partners, recently took the time to explain how real-time retailing and how the concept of “unified commerce” allows stores themselves to become networks for customer engagement.

What is real-time retailing, and how does it benefit retailers and their customers?

January 7, 2014

By Steven Skinner and Karl Swensen

Major retailers have successfully faced down emerging e-tailers and their aggressive pricing tactics by upgrading their e-commerce platforms and readjusting their pricing to strengthen their hold on shoppers. To fully complete their turnaround, however, they must judiciously apply bricks and mortar to their competitive advantage.

January 2, 2014

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within.

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within. 

In addition, retailers can glean more information about consumers using leading-edge technology. For example, indoor location analytics vendor iInside lets retailers track and analyze store traffic using customer mobile devices to provide a host of data on store operations and processes. 

November 5, 2013

Showrooming, much like many other perceived threats in retail must be seen as an opportunity, not as a negative.

By Ken Nisch, info@jga.com

October 28, 2013

For many retailers, Halloween has become one of their favorite times of year. Spending on Halloween-related costumes, decorations, candy, etc. has grown to the point it represents the second-highest consumer spending holiday, only trailing Christmas with NRF estimates of this year’s spending total reaching $6.9 billion.

For many retailers, Halloween has become one of their favorite times of year. Spending on Halloween-related costumes, decorations, candy, etc. has grown to the point it represents the second-highest consumer spending holiday, only trailing Christmas with NRF estimates of this year’s spending total reaching $6.9 billion. But while a good scare is all part of the annual Halloween fun, retailers need to ensure their omni-channel customers do not get scared away by frighteningly poor digital commerce features and functions.

June 14, 2013

A new study from RSR Research concludes that retailers offering multiple selling channels connect more with consumers and are more profitable than retailers operating a single channel.

Walnut Creek, Calif. – A new study from RSR Research concludes that retailers offering multiple selling channels connect more with consumers and are more profitable than retailers operating a single channel. Virtually every cross-channel selling tactic is being employed by retailers more this year than in 2012, with particularly strong growth in mobile.

June 10, 2013

By Lee Cote, Gordon Brothers Group

April 24, 2013

By Brian Gillespie, Continuum

By Brian Gillespie, Continuum

March 15, 2013

The physical store remains the centerpiece of the purchase journey, according to a study by PwC. The report, "Demystifying the Online Shopper," addresses myths about multichannel retailing and offers some ideas to help retailers keep up with their customers. Here's a recap:

November 30, 2012

By Jennifer Friedberg, Rosetta’s Consumer Products & Retail Vertical Leader

By Jennifer Friedberg, jennifer.friedberg@rosetta.com

This is the year that retailers stop being afraid of mobile technologies, and instead, are embracing them as a way to engage with, and to better serve, their customers.