Content about Mystery shopping

November 27, 2012

Mystery shopper reports served as a wake-up call to Kroger’s 131-store Fred Meyer division.

In 2009, Fred Meyer stores scored a meager 68.3% in overall customer impression in the reports. But over the past three years, the number has jumped to 83.8%, according to data provided by Reality Check of Seattle, the retailer’s secret shopper service provider.

January 17, 2011

A majority of retail associates (55%) said that 2010 holiday shoppers, driven by increasing availability of online shopping tools and mobile phone applications, were better connected to consumer information than in-store associates, according to a survey by Motorola Solutions.

New York City -- A majority of retail associates (55%) said that 2010 holiday shoppers, driven by increasing availability of online shopping tools and mobile phone applications, were better connected to consumer information than in-store associates, according to a survey by Motorola Solutions. 

January 6, 2011

Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI).

Alexandria, Va. -- Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI). The study finds that solo shoppers are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends.

July 31, 2008

As we roll closer to the critical holiday shopping period, shoppers are still penny-pinching....

As we roll closer to the critical holiday shopping period, shoppers are still penny-pinching. The economy remains weak and gas prices are not getting any better.

But as consumers look online to research, compare gift prices and shop in the comfort of their own home, e-commerce could benefit from this situation come the fourth quarter.