London -- Wm Morrison Supermarkets said Thursday it will have the technology systems, online presence and c-store counts by 2015 to significantly close the gap on its closest competitors.
Britain’s No. 4 grocer trails Tesco, Wal-Mart's Asda and J Sainsbury in annual sales. Its CEO Dalton Philips is optimistic about the chain’s ability to compete. “I've only been here three years,” he told Bloomberg. “There was no plan for online, there was no plan for convenience and we had systems, which were 20th century.”