Content about Mobile technology

September 2, 2014

Plug and Play brings together retailers with startups that offer specific technology and expertise that can relieve retailer pain points. As a new feature, Customer Disruption will provide a link to a brief Q&A with the CEO of a Plug and Play startup. This week’s CEO Corner features three questions with Saurin Shah, CEO of Sift.

Plug and Play helps bring together retailers and startups who offer specific technology and expertise that can relieve their pain points. In each issue of our Customer Disruption e-newsletter, we will provide you a brief Q&A with the CEO of a Plug and Play startup, explaining how their company assists retailers in succeeding in today’s disruptive customer environment.

This week’s CEO Corner features three questions with Saurin Shah, CEO of Sift.

What does your company do?

August 27, 2014

While holiday forecasts are just starting to come out, most industry experts agree that retailers can expect mobile to command a bigger share of online shopping. Forrester projects $294 billion in e-commerce sales across 30 retail categories in 2014, with $87 billion of the total occurring on phones and tablets in 2014. A report by IBM forecasts that mobile will account for more than 20% of site sales and more than 43% of site traffic, by November 2014.

August 7, 2014

Less than 30% of middle-market retailers have websites optimized for mobile purchases, according to a national survey of C-suite executives by GE Capital.

New York -- Less than 30% of middle-market retailers have websites optimized for mobile purchases, according to a national survey of C-suite executives by GE Capital. Currently, middle market retailers conduct 16% of their transactions online and about half expect the proportion of online transactions to increase in the next 12 months. (GE identifies middle-market retailers as ranging from $10 million to $1 billion in annual sales).

May 27, 2014

While the reach of mobile devices has grown dramatically in recent years, we’ve failed to realize the promise of using this ubiquitous device as a mobile wallet.

By Rob Stringer, Cortex MCP

May 7, 2014

Motorola Solutions has launched a new unified indoor locationing platform designed to help retailers boost customer engagement.

New York -- Motorola Solutions has launched a new unified indoor locationing platform designed to help retailers boost customer engagement. The company’s MPact Platform for Mobile Marketing breaks new ground by using both WI-FI and Bluetooth Smart technology to engage with shoppers in store aisles by offering them customized offers and sales assistance.

February 27, 2014

Retailers are taking an increasingly omni-channel approach to their mobile strategies, looking to combine mobile with existing channels rather than treat it as a separate entity.

Walnut Creek, Calif. – Retailers are taking an increasingly omni-channel approach to their mobile strategies, looking to combine mobile with existing channels rather than treat it as a separate entity. According to a new study from RSR Research, “Mobile in Retail: Reality Sets In,” 49% of retail respondents said the purpose of their mobile strategy is to drive traffic to the store in 2014, compared to 33% in 2013.

January 7, 2014

Unusually high community engagement, user-driven initiatives, mobile growth and a love of all things vintage — that’s the formula behind the growth of ModCloth.com, which hit $100 million in sales just a decade after it launched out of co-founder Susan Gregg Koger’s dorm room back in 2002.

December 17, 2013

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices.

By Len Shneyder, Senior Marketing Manager, OtherLevels

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.

December 6, 2013

International payment and business development platform Payelp Global is partnering with mobile payment service Onebip, part of global mobile commerce group Neomobile.

Los Angeles -- International payment and business development platform Payelp Global is partnering with mobile payment service Onebip, part of global mobile commerce group Neomobile.

November 19, 2013

Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Chicago -- Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Topping the list is looking up product information in order to trigger purchase decisions (53%) followed by finding specific store information such as location and hours (48%). Other key findings include:

October 22, 2013

The majority of companies will be increasing their budget for mobile marketing over the coming year, according to research published by Econsultancy and BuyDesire.

New York -- The majority of companies will be increasing their budget for mobile marketing over the coming year, according to research published by Econsultancy and BuyDesire. Seven out of every 10 companies have stated that they will spend more on mobile marketing in the next 12 months, as they seek to keep up with the mobile revolution.

October 3, 2013

IBM announced the acquisition of Xtify Inc., a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers.

Armonk, N.Y. -- IBM announced the acquisition of Xtify Inc., a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.

The acquisition will help extend IBM’s mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.

October 1, 2013

SMS Assist announced it has appointed Geoffrey Wigner as executive VP of facilities for the Chicago-based technology-driven facilities maintenance and management company.

Chicago -- SMS Assist announced it has appointed Geoffrey Wigner as executive VP of facilities for the Chicago-based technology-driven facilities maintenance and management company.
 

October 1, 2013

The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange, which is all conducted from the touch of a mobile device.

By Bill Loller, VP, IBM Smarter Commerce

The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange, which is all conducted from the touch of a mobile device. As the trend and spending power behind online shopping continues to grow, brick-and-mortar locations are tasked with finding ways to incorporate mobile technology into the in-store experience in order to stay relevant, competitive and alive.

September 17, 2013

SMS Assist announced the appointment of Michael L. McMath as VP of client services for the Chicago-based technology-driven facilities maintenance and management company.

Chicago -- SMS Assist announced the appointment of Michael L. McMath as VP of client services for the Chicago-based technology-driven facilities maintenance and management company.

McMath previously held senior positions at Wal-Mart Stores, Alcoa and Compass Group.
 

August 27, 2013

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

July 26, 2013

By combining offers with other retailers or entities, retailers can avoid being victimized by the “adverse selection” of consumers who simply look for the largest discount they can find at a given time, Alex Rampell, CEO and co-founder of offer-based payment platform TrialPay, told attendees at the recent Retailer Roundtable event sponsored by digital gifting platform CashStar.

By combining offers with other retailers or entities, retailers can avoid being victimized by the “adverse selection” of consumers who simply look for the largest discount they can find at a given time, Alex Rampell, CEO and co-founder of offer-based payment platform TrialPay, told attendees at the recent Retailer Roundtable event sponsored by digital gifting platform CashStar.

“Offering a massive discount just gets people to go elsewhere for a bigger discount,” said Rampell. “Those consumers do not develop into loyal customers.”

July 10, 2013

By Greg Henry, DecisionPoint Systems Inc.

By Greg Henry, DecisionPoint Systems Inc.

June 27, 2013

The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.

It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.

June 21, 2013

Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company.

Austin, Texas – Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company. The survey of 1,067 U.S. residents age 18 and older conducted in April 2013 also revealed:

May 7, 2013

The use of mobile devices by sales assistants and other associates presents retailers with new opportunities — and new challenges. Of the latter, one of the most critical has do with managing and maintaining the devices. According to one expert, the help desk can't be expected to do it all.

"Every device needs to be configured and supported and managed in some way," said Alan Dabbiere, chairman of AirWatch, a provider of mobile security and enterprise mobile management, in a presentation at the National Retail Federation Conference & Expo.

May 2, 2013

It's no secret that consumers are adopting mobile technology at a breakneck pace and integrating it into every part of their lives, including shopping. But while the retail industry generally understands that mobile technology CAN add significant value to both the customer experience and their own bottom line, it may not exactly know HOW or WHY this is the case.

It's no secret that consumers are adopting mobile technology at a breakneck pace and integrating it into every part of their lives, including shopping. But while the retail industry generally understands that mobile technology CAN add significant value to both the customer experience and their own bottom line, it may not exactly know HOW or WHY this is the case.

April 22, 2013
Survey results released by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

Dallas -- Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

January 16, 2013

By Mike Romano, SoundBite Communications

By Mike Romano, mromano@soundbite.com

December 27, 2012

Cache said it has launched a new mobile app shopping experience through its partnership with Usablenet, a mobile and multichannel platform company.

New York  -- Cache said Thursday it has launched a new mobile app shopping experience through its partnership with Usablenet, a mobile and multichannel platform company.

Through the mobile app, customers can now receive relevant content and promotions in a user friendly device. This introduction complements Cache's mobile web store and offers the full range of Cache designs.