Content about Mobile phone

May 2, 2014

The dominance of the mobile channel is illustrated in a new survey from the Consumer Electronics Association (CEA), which reveals that two-thirds (64%) of U.S. households now own smartphones, surpassing ownership of basic cell phones 51%) for the first time, according to a new study.

Arlington, Va. -- The dominance of the mobile channel is illustrated in a new survey from the Consumer Electronics Association (CEA), which reveals that two-thirds (64%) of U.S. households now own smartphones, surpassing ownership of basic cell phones 51%) for the first time, according to a new study.

January 7, 2014

Annual retail payments on mobile handsets and tablets are expected to reach $707 billion by 2018, representing 30% of all e-retail by that time.

Hampshire, U.K. - Annual retail payments on mobile handsets and tablets are expected to reach $707 billion by 2018, representing 30% of all e-retail by that time. According to a new Juniper Research report, “Mobile Payment for Digital & Physical Goods: Opportunities & Forecast 2014-2018,” this compares with mobile retail spend of $182 billion in 2012, when mobile accounted for around 15% of e-retail.

November 19, 2013

Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Chicago -- Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Topping the list is looking up product information in order to trigger purchase decisions (53%) followed by finding specific store information such as location and hours (48%). Other key findings include:

July 10, 2013

By Greg Henry, DecisionPoint Systems Inc.

By Greg Henry, DecisionPoint Systems Inc.

June 13, 2013

A new U.S. study conducted online by Harris Interactive and commissioned by Placecast showed that fathers use their mobile phones to save money.

San Francisco -- A new U.S. study conducted online by Harris Interactive and commissioned by Placecast showed that fathers use their mobile phones to save money.

The Wave IV poll in the Alert Shopper series of research revealed that 58% of American dads with smartphones said they had taken action on a promotion or coupon received on their phones, outpacing moms and those without kids.
 

April 22, 2013
Survey results released by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

Dallas -- Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

March 11, 2013

Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.

Chicago -- Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.
 

January 16, 2013

By Mike Romano, SoundBite Communications

By Mike Romano, mromano@soundbite.com

November 19, 2012

Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.

New York -- Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.

August 17, 2012

A survey released by Placecast found that U.S. parents are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household.

San Francisco -- A survey released Thursday by Placecast found that U.S. parents are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household.

In fact, the Alert Shopper III poll, which was commissioned by Placecast and conducted by Harris Interactive, showed that parents were more active than non-parents across all aspects of digital commerce (mobile and online) - from making purchases via mobile phones to receiving text and email alerts, and taking action on them.

July 31, 2012

A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.

New York -- A survey released Tuesday by Deloitte found that shoppers are prepped to spend on back-to-school items, and plan to use their mobile phones in the process.

July 23, 2012

A survey released by PriceGrabber found that 37% of back-to-school shoppers plan to use mobile phones to compare prices while in-store.

Los Angeles -- A survey released Monday by PriceGrabber found that 37% of  back-to-school shoppers plan to use mobile phones to compare prices while in-store.

The results, which supplement PriceGrabber’s recently released Back-To-School Shopping Forecast, revealed that while consumers are planning to spend more money on back-to-school items this year, they continue to look for ways to stretch their dollar and take advantage of retailer incentives to save.

April 19, 2012

Apparel retailer Maurices said it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.

Duluth, Minn. -- Apparel retailer Maurices said Thursday it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.

January 12, 2012

A mobile commerce study released by customer experience analytics firm ForeSee found that Apple and Amazon rank far above all other retailers when it comes to mobile customer satisfaction.

Ann Arbor, Mich. -- A mobile commerce study released Thursday by customer experience analytics firm ForeSee found that Apple and Amazon rank far above all other retailers when it comes to mobile customer satisfaction.

When measuring how satisfied customers are with mobile shopping experiences of 16 of the largest e-retailers in the United States, Apple and Amazon, which scored 85 and 84, respectively, on the study’s 100-point scale, topped the list by a wide margin.

December 1, 2011

A new survey by website technology company Modapt and communications firm Morrissey & Co., evaluating mobile phone users’ holiday shopping habits and plans, found that more than half of respondents are making purchases using their mobile devices.

Boston -- A new survey by website technology company Modapt and communications firm Morrissey & Co., evaluating mobile phone users’ holiday shopping habits and plans, found that more than half of respondents are making purchases using their mobile devices. Nearly one quarter of those surveyed have used mobile devices in the past to purchase holiday gifts.

The results also show that during the holiday season:

November 7, 2011

By Bryon Morrison, The Marketing Arm

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

October 25, 2011

Apple brands dominate the youth market, and account for the top rankings in computers, tablets and mobile phones, according to the 2012 Harris Poll Youth EquiTrend study by Harris Interactive

New York City -- Apple brands dominate the youth market, and account for the top rankings in computers, tablets and mobile phones, according to the 2012 Harris Poll Youth EquiTrend study by Harris Interactive. The annual study tracks the brands that Americans aged 13 to 24 prefer. It estimates that

With young Americans expected to spend $211 billion in 2012, knowing which brands they favor will help corporate America prepare for the upcoming holiday season, according to the survey.

October 24, 2011

Christmas may be right around the corner, but retailers can still do a lot in the final weeks leading up to the big day by making last-minute tweaks that can impact how and where consumers shop this season. Thanks to the flexibility of the Web, e-commerce, mobile and social networking channels are rich with opportunities for retailers to lure shoppers in and keep them coming back for more.


October 18, 2011

A Monday report by Bloomberg said that U.K. online grocery sales are expected to nearly double in the next five years, as more shoppers use mobile phones and the internet to buy food.

London -- A Monday report by Bloomberg said that U.K. online grocery sales are expected to nearly double in the next five years, as more shoppers use mobile phones and the internet to buy food.

According to a survey conducted by the Institute of Grocery Distribution and released by Bloomberg, online purchases will surge to $17.6 billion in 2016 from $9.2 billion this year.

October 10, 2011

Mobile phones drive digital traffic around the world, but tablets are gaining steam, according to a new report released by ComScore.

Reston, Va. -- Mobile phones drive digital traffic around the world, but tablets are gaining steam, according to a new report released by ComScore. The report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits,” found that smartphones and tablets are driving nearly 7% of total U.S. digital traffic.

Key findings highlighted in the report include:

September 8, 2011

By Jonathan Cobb, CTO, Mobility Solutions, Limelight Networks

By Jonathan Cobb, jonathan@llnw.com

August 15, 2011

A Monday report by the Associated Press said that Google is acquiring cell phone maker Motorola Mobility Holdings for $12.5 billion in cash, a transaction that is Google’s biggest to date.

Mountain View, Calif. -- A Monday report by the Associated Press said that Google is acquiring cell phone maker Motorola Mobility Holdings for $12.5 billion in cash, a transaction that is Google’s biggest to date.

Google’s Android operating system runs smartphones that compete with iPhones, BlackBerrys and Windows-based mobile devices. Motorola Mobility was separated from the rest of Motorola in January, and has re-emerged as a maker of Android-based smartphones.

August 15, 2011

Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Reston, Va. -- Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Among 14,452 users surveyed in that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

August 8, 2011

Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

New York City -- Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

July 7, 2011

L.L. Bean has launched a mobile commerce website that allows shoppers the ability to search, browse, purchase and read product ratings and reviews from any Internet-enabled mobile phone.

Freeport, Maine -- L.L. Bean has launched a mobile commerce website that allows shoppers the ability to search, browse, purchase and read product ratings and reviews from any Internet-enabled mobile phone.

Key features of L.L. Bean’s new mobile shopping experience include: site search, store finder, L.L. Bean Visa Card coupon lookup, click to call customer service, ratings and reviews, e-mail sign up and complete product descriptions.