Content about Mobile marketing

March 11, 2013
Vibes and Build-A-Bear Workshop in successful mobile campaign

Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.

Chicago -- Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.
 

January 16, 2013
Bricks versus Clicks: Four Ways to Convert Showrooming Opportunities

By Mike Romano, SoundBite Communications

By Mike Romano, mromano@soundbite.com

June 21, 2012
IBM survey: CMOs challenged to reach connected consumers

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

Armonk, N.Y. -- A survey released Thursday by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

April 17, 2012
Malls Go Mobile

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.

January 26, 2012
Westlake Ace Hardware teams with SoundBite to deliver mobile campaign

Mobile marketing solution-provider SoundBite Communications announced it has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative.

Bedford, Mass. -- Mobile marketing solution-provider SoundBite Communications announced Thursday it has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative. Westlake is leveraging SoundBite’s multichannel communications platform and mobile marketing expertise for its Weather the Storm mobile campaign.

December 6, 2011
DDR Corp. launches location-based mobile marketing program

DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets.

Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.

November 7, 2011
Make your holiday mobile strategy ring the registers

By Bryon Morrison, The Marketing Arm

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

October 18, 2011
Shopkick partners with Giant Eagle toward mobile rewards

Location-based shopping app shopkick said it has forged a partnership with 228-unit Giant Eagle to implement mobile marketing technology called kickbuys at its grocery stores.

Palo Alto, Calif. -- Location-based shopping app shopkick said Tuesday that it has forged a partnership with 228-unit Giant Eagle to implement mobile marketing technology called kickbuys at its grocery stores.

Kickbuys, according to shopkick, are the first-ever rewards for buying specific products or specific brands at supermarkets. Procter & Gamble, Kraft Foods and Unilever are the partner brands at launch.

August 15, 2011
Survey reveals QR code use

Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Reston, Va. -- Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Among 14,452 users surveyed in that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

August 8, 2011
Survey details smartphone activities

Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

New York City -- Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

May 20, 2011
Young America and 3Seventy form alliance to develop mobile marketing capabilities

Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

Eden, Minn. -- Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

April 22, 2011
JoS. A. Bank testing 5th Finger mobile platform

5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers.

San Francisco -- 5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.

December 17, 2010
U.S. mobile commerce sales predicted to top $3.4 billion in 2010

Mobile online shopping (excluding travel) in the United States is expected to more than double, to total more than $3.4 billion by year’s end, according to ABI Research.

New York City -- Mobile online shopping (excluding travel) in the United States is expected to more than double, to total more than $3.4 billion by year’s end, according to ABI Research. Travel-related purchases (airline tickets, hotels, etc.) will add another $1.5 billion.

November 23, 2010
Simon debuts mobile shopping club

Simon Property Group has launched the Simon Mobile Shopper Club.

Indianapolis -- Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa's arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

July 6, 2010
Spending on mobile display ads to skyrocket by 2015

Spending on mobile display ads in the United States, estimated at just under $313 million...

July 31, 2008
Mobile Connections

While many U.S. retailers still regard mobile marketing with a cautious eye, G by...

February 29, 2008
2008: The Year of Mobile Messaging

Mark my words: 2008 will be the year of mobile communications. Sure, it’s a...

November 5, 2007
Office Depot Launches Mobile Marketing

Delray Beach, Fla., ...

August 13, 2007
New Blog Entry: Mobile Marketing Goes Way Local

Check out the...

July 30, 2007
The Moose Is Loose

With its college-age demographic, outdoor apparel and gear retailer Moosejaw Mountaineering has no trouble getting...

May 31, 2007
Moving Targets

From online episodes of favorite television shows to text messaging to podcasts, consumers increasingly expect...

November 29, 1999
DTLR Launches Mobile Marketing

Urban-fashion retailer Downtown Locker Room (DTLR) expects to increase store traffic and sales by targeting...