Content about Mobile content

March 11, 2013
Vibes and Build-A-Bear Workshop in successful mobile campaign

Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.

Chicago -- Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.
 

January 16, 2013
Bricks versus Clicks: Four Ways to Convert Showrooming Opportunities

By Mike Romano, SoundBite Communications

By Mike Romano, mromano@soundbite.com

May 15, 2012
Smartphones shown to drive demand for mobile banking and payments

Research by ACI Worldwide and Aite Group has identified a new group of smartphone fanatics – coined Smartphonatics – are driving demand for mobile banking and other financial services.

New York -- Research by ACI Worldwide and Aite Group has identified a new group of smartphone fanatics – coined Smartphonatics – are driving demand for mobile banking and other financial services.

April 17, 2012
Malls Go Mobile

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.

October 27, 2011
Getting the Most Out of Your Mobility Investments

By David Thomas, VP managed services, Motorola Solutions

By David Thomas, motorolasolutions.com

May 20, 2011
Young America and 3Seventy form alliance to develop mobile marketing capabilities

Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

Eden, Minn. -- Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

April 22, 2011
JoS. A. Bank testing 5th Finger mobile platform

5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers.

San Francisco -- 5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.

January 3, 2011
Mobile in the News

Mobile commerce is expected to be among the dominant topics at the National Retail Federation’s Annual Convention and EXPO in New York City, with break-out sessions and a super-session devoted to the fast-growing channel.

Mobile commerce is expected to be among the dominant topics at the National Retail Federation’s Annual Convention and EXPO in New York City, with break-out sessions and a super-session devoted to the fast-growing channel. Two recent studies offer insights into the channel. Here are some highlights:

December 17, 2010
U.S. mobile commerce sales predicted to top $3.4 billion in 2010

Mobile online shopping (excluding travel) in the United States is expected to more than double, to total more than $3.4 billion by year’s end, according to ABI Research.

New York City -- Mobile online shopping (excluding travel) in the United States is expected to more than double, to total more than $3.4 billion by year’s end, according to ABI Research. Travel-related purchases (airline tickets, hotels, etc.) will add another $1.5 billion.

November 23, 2010
Simon debuts mobile shopping club

Simon Property Group has launched the Simon Mobile Shopper Club.

Indianapolis -- Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa's arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

July 31, 2008
Mobile Connections

While many U.S. retailers still regard mobile marketing with a cautious eye, G by...

July 30, 2007
Getting iReady

During the Windows Hardware Engineering Conference in Los Angeles in May, Microsoft chairman Bill Gates...