Content about Mobile commerce

Dallas -- Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

Reston, Va. -- Despite the backdrop of continued economic uncertainty, 2012 was a strong year for retail e-commerce, according to comScore’s “2013 U.S. Digital Future in Focus” report. Throughout the year, growth rates versus the prior year remained in the mid-teens to outpace growth at brick-and-mortar retail by a factor of approximately four times.

When it comes to mobile commerce and digital solutions, Sears Holdings has evolved into a best-in-class company, one that has truly embraced the cross-channel shopping experience. Seeking ways to make shopping more convenient for its customers, the chain was among the first to offer visibility to in-store inventory, as well as the ability to buy online and pick up in-store.

San Jose, Calif. -- Nearly half (40%) of retailers will add a mobile version of their website in 2013, with 20% planning to create a mobile app, according to the "2012 ECommerce Trends Survey,” a survey of nearly 500 global retailers conducted by SLI Systems. Retailers’ biggest challenges in e-commerce continue to be improving conversions (63%) and attracting more customers to their websites (61%), the survey revealed.

Burlington, Mass. -- Demandware announced that The Finish Line has launched new e-commerce and mobile commerce sites on the Demandware Commerce platform. The initiative is part of the retailer’s strategic move to a cloud-based digital commerce solution to power its omnichannel strategy.  The company will also use Demandware to power Run.com, a specialty brand that focuses on all things running.
 

Atlanta -- M-commerce provider CorFire said Thursday that it is providing virtual mobile payment capabilities to Dunkin' Donuts.

The technology supports Dunkin' Donuts' recently launched mobile app, which eliminates the need for physical cards and enables consumers to gift via SMS, email and social networks.
 
The Dunkin' App is technology agnostic and the solution, which works on most smartphones, delivers Dunkin' Donuts franchisees with payment and gifting solutions that drive customer loyalty while providing cost savings.

Chicago -- Amazon ranks as the coolest mobile or social affiliate program,  according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software. The  survey was conducted among CEOs, VPs, directors and e-commerce managers at more than 94 organizations including retailers, manufacturers, wholesalers, catalogers, web-only merchants and local-retailers.

Chicago -- A new report by Jones Lang LaSalle found that with 92% of retailers selling online, 68% maintaining brick-and-mortar stores, and 64% utilizing catalogs, retailers are embracing a multichannel approach to meet buyer expectations and battle for market share.

New York City -- A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.

The ads are running within Us Weekly’s mobile site.

Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.

Washington, D.C. -- A report released Wednesday by the National Retail Federation and KPMG found that retailers in 2012 will invest heavily in IT, e-commerce, customer service and mobile platforms in order to build customer engagement.

The report, “Retail Horizons: Benchmarks for 2011, Forecasts for 2012," polled 247 retail executives from various sectors regarding their top strategic initiatives for 2012.