Content about Mobile advertising

July 24, 2014

Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Menlo Park, Calif. -- Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Revenue from advertising was $2.68 billion, up 67% from last year. Mobile advertising revenue represented 62% of Facebook’s ad revenue in the second quarter, up from 41% in the year-ago period and 59% in first quarter 2014. Payments and other fees revenue was $234 million, a 9% increase from the same quarter last year.

December 22, 2013

Interactive mobile advertising technology provider iSign Media Corp. has developed the Smart Player Kit.

Richmond Hill, Ont. -- Interactive mobile advertising technology provider iSign Media Corp. has developed the Smart Player Kit. The solution is a form of advertising technology that combines digital signage with mobile messaging.

Through this technology, restaurants can now send real-time discounts and offers to customers’ mobile phones while they’re in close proximity or inside the restaurant ready to make a purchase.

December 2, 2013

Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

September 19, 2013

Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

New York -- Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers.  I

In other findings:

September 16, 2013

Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

June 21, 2012

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

Armonk, N.Y. -- A survey released Thursday by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

February 10, 2012

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

New York City -- Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

According to the report, Walgreens sent out 5,000 messages in January via Twitter stating: "Check out Halls' new cough drops in the cold aisle."

December 8, 2011

Consumers and their smartphones are becoming inseparable when it comes to shopping, according to a survey by Verve Wireless, a mobile advertising company, which found that over 60% of respondents use their smartphone for shopping one or more times each month.

New York City -- Consumers and their smartphones are becoming inseparable when it comes to shopping, according to a survey by Verve Wireless, a mobile advertising company, which found that over 60% of respondents use their smartphone for shopping one or more times each month.

The top three product categories shopped for on smartphones are electronics (51%), entertainment (50%), books (45%), closely followed by clothing (38%) and automotive (21%), the survey revealed.

In other findings:

September 8, 2011

By Jonathan Cobb, CTO, Mobility Solutions, Limelight Networks

By Jonathan Cobb, jonathan@llnw.com