Content about Mike Boylson

July 22, 2011
Mike Boylson: From J.C. Penney to Baseball!

J.C. Penney marketing chief Mike Boylson is trading the retail game for another type of game entirely: baseball.

J.C. Penney marketing chief Mike Boylson is trading the retail game for another type of game entirely: baseball. The 32-year J.C. Penney veteran officially left the company on July 1, and is already hard at work on his next venture: Boylson and a pal are opening a D-Bat baseball and softball training franchise in Allen, Texas, not far from J.C. Penney’s headquarters.

July 22, 2011
Play ball! J.C. Penney's former CMO to open baseball camp

Mike Boylson, formerly executive VP and CMO of J.C. Penney, has traded retailing for baseball.

New York City -- Mike Boylson, formerly executive VP and CMO of J.C. Penney, has traded retailing for baseball. The 32-year J.C. Penney veteran, who officially stepped down from the company on July 1, and a friend are opening a franchise of D-Bat, a baseball and softball training academy, Advertising Age reported. The facility is due to open this fall.

July 19, 2011
J.C. Penney marketing chief Boylson retires

J.C. Penney Co. said Tuesday that its veteran marketing chief Mike Boylson has retired from the company.

Plano, Texas -- J.C. Penney Co. said Tuesday that its veteran marketing chief Mike Boylson has retired from the company. His successor will be selected by newly minted CEO Ron Johnson in what will be the former Apple executive’s first senior-level appointment at J.C. Penney.

Boylson was with the department store chain for more than three decades, the last eight years as chief marketing officer. He said in June he would retire from the company on July 1, according to a J.C. Penney spokeswoman.

December 23, 2008
Department Stores Prep for After-Christmas Push

Sears announced Wednesday that it is cutting prices storewide in a push to pump after-Christmas...