Content about MaxPoint Interactive

September 27, 2011

Macy’s and J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research.

Morrisville, N.C. -- Macy’s and  J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.