Content about Mattel

October 29, 2013

American Girl, a division of Mattel, announced its first expansion outside the United States, with plans to open two experiential in-store boutiques in partnership with Indigo Books & Music Inc., Canada’s largest book, gift, and specialty retailer.

Middletown, Wis. -- American Girl, a division of Mattel, announced its first expansion outside the United States, with plans to open two experiential in-store boutiques in partnership with Indigo Books & Music Inc., Canada’s largest book, gift, and specialty retailer.

Opening in spring 2014, the new American Girl retail stores will be located in Indigo’s Yorkdale Shopping Centre, Toronto, and Robson Street, Vancouver.

October 29, 2013

American Girl, a division of Mattel, announced its first expansion outside the United States, with plans to open two experiential in-store boutiques in partnership with Indigo Books & Music Inc., Canada’s largest book, gift, and specialty retailer.

Middletown, Wis. -- American Girl, a division of Mattel, announced its first expansion outside the United States, with plans to open two experiential in-store boutiques in partnership with Indigo Books & Music Inc., Canada’s largest book, gift, and specialty retailer.

Opening in spring 2014, the new American Girl retail stores will be located in Indigo’s Yorkdale Shopping Centre, Toronto, and Robson Street, Vancouver.

October 14, 2011

American Girl, a division of Mattel, will open a store at Chesterfield Mall, in the St. Louis suburb of Chesterfield, Mo.

Middleton, Wis. -- American Girl, a division of Mattel, will open a store at Chesterfield Mall, in the St. Louis suburb of Chesterfield, Mo.

The 10,850-sq-.ft. American Girl store is slated to open in spring 2012.

October 14, 2011

American Girl, a division of Mattel, will open a store at Chesterfield Mall, in the St. Louis suburb of Chesterfield, Mo.

Middleton, Wis. -- American Girl, a division of Mattel, will open a store at Chesterfield Mall, in the St. Louis suburb of Chesterfield, Mo.

The 10,850-sq-.ft. American Girl store is slated to open in spring 2012.

April 4, 2011

Toys “R” Us has selected Neil Friedman, most recently president of Mattel Brands, to serve as president of its U.S. business.

Wayne, N.J. -- Toys “R” Us has selected Neil Friedman, most recently president of Mattel Brands, to serve as president of its U.S. business.

Friedman will oversee all merchandising, marketing, store operations, global sourcing and product development, and allocation for the chain’s 866 U.S. stores and online business. He will report to Toys “R” Us chairman and chief executive Gerald Storch.

April 4, 2011

Toys “R” Us has selected Neil Friedman, most recently president of Mattel Brands, to serve as president of its U.S. business.

Wayne, N.J. -- Toys “R” Us has selected Neil Friedman, most recently president of Mattel Brands, to serve as president of its U.S. business.

Friedman will oversee all merchandising, marketing, store operations, global sourcing and product development, and allocation for the chain’s 866 U.S. stores and online business. He will report to Toys “R” Us chairman and chief executive Gerald Storch.

March 7, 2011

Mattel announced Monday that it has closed its much-acclaimed Barbie flagship store, which opened March 2009 in Shanghai.

Shanghai, China -- Mattel announced Monday that it has closed its much-acclaimed Barbie flagship store, which opened March 2009 in Shanghai.

The El Segundo, Calif.-based toy manufacturer, which officially closed the store’s doors on Monday, cited a change in strategy as reason for the closure. Mattel said in a statement that it plans to promote the Barbie brand via road tour -- on a pink tour bus.

March 7, 2011

Mattel announced Monday that it has closed its much-acclaimed Barbie flagship store, which opened March 2009 in Shanghai.

Shanghai, China -- Mattel announced Monday that it has closed its much-acclaimed Barbie flagship store, which opened March 2009 in Shanghai.

The El Segundo, Calif.-based toy manufacturer, which officially closed the store’s doors on Monday, cited a change in strategy as reason for the closure. Mattel said in a statement that it plans to promote the Barbie brand via road tour -- on a pink tour bus.

February 24, 2011

American Girl said Wednesday it will make its Northwest U.S. debut as it opens a new store this summer at Alderwood Mall in Lynnwood, Wash.

Seattle -- American Girl said Wednesday it will make its Northwest U.S. debut as it opens a new store this summer at Alderwood Mall in Lynnwood, Wash.

According to a report by the Seattle Times, the Middleton, Wis.-based retailer, a division of Mattel, said it is taking 12,500 sq. ft. of space spanning the mall's interior and outdoor Village.
 
The new store will replace several departed or relocated tenants, including Cold Stone Creamery, World Wrapps and Anchor Blue.

February 24, 2011

American Girl said Wednesday it will make its Northwest U.S. debut as it opens a new store this summer at Alderwood Mall in Lynnwood, Wash.

Seattle -- American Girl said Wednesday it will make its Northwest U.S. debut as it opens a new store this summer at Alderwood Mall in Lynnwood, Wash.

According to a report by the Seattle Times, the Middleton, Wis.-based retailer, a division of Mattel, said it is taking 12,500 sq. ft. of space spanning the mall's interior and outdoor Village.
 
The new store will replace several departed or relocated tenants, including Cold Stone Creamery, World Wrapps and Anchor Blue.

March 28, 2010

American Girl has opened a store at Park Meadows shopping mall in Denver. It is...

February 28, 2010

Chain store Age honors the winners of its 28th annual store design competition, which attracted entries...

honors the winners of its 28th annual store design competition, which attracted entries from around the globe. Barbie Shanghai, which celebrates one of America’s most iconic brands, was awarded top honors, Retail Store of the Year.

In addition, there were 19 first-place awards and seven honorable-mention awards in the various categories.

January 17, 2010

A 36,000-sq.-ft. store located in Shanghai, China, and dedicated to one of America’s most iconic...

October 6, 2009

Target Corp. said Wednesday it is lowering prices by up to 50% on toys expected...

January 31, 2008

Since last August, moms across the nation have been bombarded by mass recalls of...

January 31, 2008

Since last August, moms across the nation have been bombarded by mass recalls of...

January 31, 2008

Holiday shopping habits in 2007 suggest that consumers are making socially responsible choices and...

November 18, 2007

San Francisco, California...