Content about Marketing

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages.

Menlo Park, Calif. – Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

July 21, 2014

Amazon.com is offering a new service, called Kindle Unlimited, aimed at consumers who do heavy book reading and/or listening.

Seattle – Amazon.com is offering a new service, called Kindle Unlimited, aimed at consumers who do heavy book reading and/or listening. The service will work similar to Netflix in that users will pay a base monthly fee for unlimited access to a catalogue of content. Instead of movies and TV shows, however, Kindle Unlimited gives Kindle users access to more than 600,000 Kindle books (and thousands of Audible audiobooks) for a flat monthly rate of $9.99 a month.

July 21, 2014

EconsumerServices, an online mediator between unsatisfied customers and e-commerce retailers, has signed JoTo PR as its public relations agency.

Melville, N.Y. – EconsumerServices, an online mediator between unsatisfied customers and e-commerce retailers, has signed JoTo PR as its public relations agency. JoTo PR will assist EConsumerServices in reaching its mass market of online consumers and making industry opinion leaders and government officials aware of the issue of fraud-related chargebacks.

July 21, 2014

EconsumerServices, an online mediator between unsatisfied customers and e-commerce retailers, has signed JoTo PR as its public relations agency.

Melville, N.Y. – EconsumerServices, an online mediator between unsatisfied customers and e-commerce retailers, has signed JoTo PR as its public relations agency. JoTo PR will assist EConsumerServices in reaching its mass market of online consumers and making industry opinion leaders and government officials aware of the issue of fraud-related chargebacks.

July 21, 2014

GameStop customers can now exchange gift cards online for a GameStop e-gift card.

San Francisco - GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a gift card exchange platform.

With three steps, a consumer will be able to trade in plastic and e-gift cards online by filling out his or her individual gift card. Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed and the recipient can either redeem the e-gift at a Game Stop store or the company’s e-commerce site.

 

July 21, 2014

GameStop customers can now exchange gift cards online for a GameStop e-gift card.

San Francisco - GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a gift card exchange platform.

With three steps, a consumer will be able to trade in plastic and e-gift cards online by filling out his or her individual gift card. Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed and the recipient can either redeem the e-gift at a Game Stop store or the company’s e-commerce site.

 

July 21, 2014

GameStop customers can now exchange gift cards online for a GameStop e-gift card.

San Francisco - GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a gift card exchange platform.

With three steps, a consumer will be able to trade in plastic and e-gift cards online by filling out his or her individual gift card. Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed and the recipient can either redeem the e-gift at a Game Stop store or the company’s e-commerce site.

 

July 21, 2014

Continuing its global growth, Gap Inc. on Monday announced that it will introduce the Gap brand to Slovenia and Austria through agreements with new and existing franchise partners.

San Francisco -- Continuing its global growth, Gap Inc. on Monday announced that it will introduce the Gap brand to Slovenia and Austria through agreements with new and existing franchise partners. Magistrat International, a new partner, has been selected for the launch of Slovenia. Gottex, which currently manages the Gap franchise business in Israel and Hungary, will launch Austria.

July 21, 2014

The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed.

New York – The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. The EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.

July 21, 2014

The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed.

New York – The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. The EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.

July 21, 2014

The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed.

New York – The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. The EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.

July 21, 2014

Showrooming may not be as concerning as many traditional retailers once thought. In fact, retailers who embrace clienteling and other strategies can leverage showrooming as an element of the overall all-channel experience for their customers.

By Ben Pivar, Senior VP, Retail Leader, North America, Capgemini

Showrooming may not be as concerning as many traditional retailers once thought. In fact, retailers who embrace clienteling and other strategies can leverage showrooming as an element of the overall all-channel experience for their customers. Through the use of new technologies as well as in-store and online strategies, many of those retailers who have tested clienteling have experienced a lift in customer conversion.

July 21, 2014

Demoulas Super Markets Inc., parent company of the Market Basket grocery chain, has reportedly fired some employees in the wake of inventory problems during the weekend of July 19-20.

Tewksbury, Mass. – Demoulas Super Markets Inc., parent company of the Market Basket grocery chain, has reportedly fired some employees in the wake of inventory problems during the weekend of July 19-20. According to the Boston Globe, several managers were fired the evening of Sunday, July 20 after the company noticed thinning inventories of perishable items.

July 21, 2014

Parents spend, on average, $659 on school-related costs throughout the year per family.

Austin, Texas – Parents spend, on average, $659 on school-related costs throughout the year per family. According to a survey from digital coupon provider RetailMeNot, 67% of parents start their back-to-school shopping by the end of July, which is down slightly from 2013 (71%).

July 21, 2014

Only 1.7% of products are posted on social commerce properties.

San Francisco - Only 1.7% of products are posted on social commerce properties. In addition, according to the Search and Social Commerce Index from predictive media optimization technology Kenshoo and semantic advertising company DataPop, even among products in their most popular product categories, retailers post only 7.2% of their products via social commerce.

July 21, 2014

Target Corp. is launching a new image-recognition mobile app, called In a Snap, aimed at back-to-college shoppers.

Minneapolis – Target Corp. is launching a new image-recognition mobile app, called In a Snap, aimed at back-to-college shoppers. The free iPhone app, which enables students and families to quickly scan, select and purchase items with just a few clicks, is featured in ads for Target’s college-oriented Room Essentials brand in issues of Real Simple, Architectural Digest, Domino and more.

July 18, 2014

Shopko launched its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.

Green Bay, Wis. — Shopko launched on Thursday its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.

The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found here. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.  

July 18, 2014

Shopko launched its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.

Green Bay, Wis. — Shopko launched on Thursday its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.

The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found here. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.  

July 18, 2014

Almost nine-in-10 (88%) of consumers consider speed of delivery to be more important during the holiday season than at any other time of the year.

Ann Arbor, Mich. – Almost nine-in-10 (88%) of consumers consider speed of delivery to be more important during the holiday season than at any other time of the year. According to the Holiday Fulfillment Report from CFI Group and EBay Enterprise that surveyed more than 500 consumers, 96% of respondents said guaranteed delivery dates are important when choosing which online retailer to purchase from.

July 18, 2014

Almost nine-in-10 (88%) of consumers consider speed of delivery to be more important during the holiday season than at any other time of the year.

Ann Arbor, Mich. – Almost nine-in-10 (88%) of consumers consider speed of delivery to be more important during the holiday season than at any other time of the year. According to the Holiday Fulfillment Report from CFI Group and EBay Enterprise that surveyed more than 500 consumers, 96% of respondents said guaranteed delivery dates are important when choosing which online retailer to purchase from.

July 17, 2014

The focus of c-suite and senior executive attention has shifted from economic uncertainty to data, technology and the supply chain, according to the Global Top of Mind Survey from KPMG International and the Consumer Goods Forum.

Paris -- The focus of c-suite and senior executive attention has shifted from economic uncertainty to data, technology and the supply chain, according to the Global Top of Mind Survey from KPMG International and the Consumer Goods Forum. Over half (54%) of respondents cited digital strategy for mobile/digital platforms as top of mind for their business during the next 12 months.

July 16, 2014

J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind.

Dallas -- J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot.

July 16, 2014

J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind.

Dallas -- J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot.

July 16, 2014

Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

Among the key findings in the research:

• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

• Social impressions increased 13% year-over-year.

July 16, 2014

Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

Among the key findings in the research:

• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

• Social impressions increased 13% year-over-year.