San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.
Among the key findings in the research:
• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;
• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and
• Social impressions increased 13% year-over-year.