Content about Marketing

April 15, 2014

Pricer, which provides electronic shelf label solutions, has announced that Carrefour, the world’s second largest retailer, will use Pricer’s latest retail technology for a fully connected store that significantly improves the customer experience.

Atlanta -- Pricer, which provides electronic shelf label solutions, has announced that Carrefour, the world’s second largest retailer, will use Pricer’s latest retail technology for a fully connected store that significantly improves the customer experience.

Carrefour’s store in Villeneuve la Garenne is the first store worldwide that allows customers to benefit from Pricer’s integrated solution using indoor navigation, mobile shopping and SmartTAG graphic labels.

April 14, 2014

A few months ago, Amazon.com made a disruptive splash in the world of home delivery with the announcement of its drone project.

A few months ago, Amazon.com made a disruptive splash in the world of home delivery with the announcement of its drone project. The new Amazon Dash mobile ordering device for AmazonFresh customers may not be as attention-grabbing as unmanned aircraft bringing goods to your door, but its potential to disrupt how consumers select and purchase items is much greater.

April 14, 2014

Dollarama Inc. has named Johanne Choinière as COO, effective May 12.

Montreal -- Dollarama Inc. has named Johanne Choinière as COO, effective May 12. In this role, Choinière will be responsible for overseeing retail store operations as well as logistics, distribution and supply chain management.

Since 1999, Choinière was employed at Metro Inc., where she held increasingly senior positions across the organization, including senior VP merchandising for Metro Ontario and, most recently, senior VP of Metro's Ontario Division.

April 14, 2014

HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program.

St. Petersburg, Fla. -- HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. HSN awards its Strategic Digital Alliance award to one company annually that delivers innovative business ideas and strategies with the HSN digital team.

April 14, 2014

HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program.

St. Petersburg, Fla. -- HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. HSN awards its Strategic Digital Alliance award to one company annually that delivers innovative business ideas and strategies with the HSN digital team.

April 14, 2014

HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program.

St. Petersburg, Fla. -- HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. HSN awards its Strategic Digital Alliance award to one company annually that delivers innovative business ideas and strategies with the HSN digital team.

April 11, 2014

Big Data technology provider ECommera has named Kevin Sterneckert as chief marketing officer.

London – Big Data technology provider ECommera has named Kevin Sterneckert as chief marketing officer. Sterneckert, who most recently served as the lead retail analyst for Gartner, brings with him more than 20 years of experience in retail leadership.

April 11, 2014

Staples has partnered with 3D Systems, a leading provider of 3D content-to-print solutions, to test 3D printing services in two stores in New York and Los Angeles.

Framingham, Mass. -- Staples has partnered with 3D Systems, a leading provider of 3D content-to-print solutions, to test 3D printing services in two stores in New York and Los Angeles.

Each store features a 3D printing center that lets consumers and small businesses create personalized products and use 3D printing hardware. Customers can also bring in their own 3D print-ready files to have them printed.

April 11, 2014

Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges.

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.

April 11, 2014

Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges.

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.

April 11, 2014

Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges.

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.

April 10, 2014

IBM Corp. announced it will acquire digital marketing technology provider Silverpop.

Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing technology provider Silverpop. The Atlanta-based Silverpop allows marketers to target highly personalized offers and promotions. IBM said the technology will enhance its enterprise marketing capabilities.

Financial terms of the deal were not disclosed.

April 10, 2014

IBM Corp. announced it will acquire digital marketing technology provider Silverpop.

Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing technology provider Silverpop. The Atlanta-based Silverpop allows marketers to target highly personalized offers and promotions. IBM said the technology will enhance its enterprise marketing capabilities.

Financial terms of the deal were not disclosed.

April 10, 2014

Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency.

Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

April 10, 2014

Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency.

Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

April 10, 2014

Panera Bread has unveiled a series of integrated technologies to enhance the customer experience at its restaurants.

St. Louis - Panera Bread has unveiled a series of integrated technologies to enhance the customer experience at its restaurants. The new “Panera 2.0” initiative brings together new capabilities for digital ordering, payment, operations and consumption for patrons who choose to eat in as well as for those who order to go. In test for several years, the solution is now live in 14 of the chain’s locations and is slated to be deployed in nearly all locations over the next 36 months.

April 10, 2014

Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.

April 10, 2014

Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.

April 10, 2014

TableSavvy, a real-time, last-minute dining reservation system, is launching its first-ever mobile app for iPhone users. Chicagoland restaurants can post last-minute available tables through TableSavvy's online platform.

Chicago – TableSavvy, a real-time, last-minute dining reservation system, is launching its first-ever mobile app for iPhone users. Chicagoland restaurants can post last-minute available tables through TableSavvy's online platform.

For a $5 service fee, spontaneous diners can reserve these last-minute tables and receive a 30% discount off their meal through booking reservations online or via the new app.

April 9, 2014

Dollarama Inc. reported an increase in sales, net earnings and same-store sales for the fourth quarter and fiscal year 2014, compared to the same periods in the prior year.

Montreal – Dollarama Inc. reported an increase in sales, net earnings and same-store sales for the fourth quarter and fiscal year 2014, compared to the same periods in the prior year. During the fourth quarter, net earnings rose 8% to $83 million from $77.1 million.

Meanwhile, sales rose 4% to $582.3 million from $561.9 million and same-store sales grew 1.1%. The addition of 89 net new stores, increases in same-store sales and average transaction size helped drive overall sales growth.

April 9, 2014

The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers.

Bethesda, Md. -- The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers. Called Veo, the bilingual app offers free products, promotions, recipes, giveaways and more. It will also feature curated deals from across the web, which are fun products and services of interest and value to the U.S. Hispanic audience.

April 9, 2014

The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers.

Bethesda, Md. -- The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers. Called Veo, the bilingual app offers free products, promotions, recipes, giveaways and more. It will also feature curated deals from across the web, which are fun products and services of interest and value to the U.S. Hispanic audience.

April 9, 2014

The average American celebrating the Easter holiday in 2014 will spend an average of $137.46 on apparel, food, candy, gifts and more.

Washington, D.C. -- The average American celebrating the Easter holiday in 2014 will spend an average of $137.46 on apparel, food, candy, gifts and more. According to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics, this is slightly less than the $145.13 spent last year.

April 9, 2014

Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

New York -- Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.

April 9, 2014

Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

New York -- Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.