Content about Marketing strategy

February 1, 2012
Report: Leading companies must address strategy, capabilities, organization design, culture

A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

October 4, 2011
Gift cards going mobile

Survey results released Tuesday by Shop.org showed that almost half of all retailers plan to offer eGifting this holiday season and 44% are looking at location-based deals as a key element of their mobile marketing strategies.

Boston -- Survey results released Tuesday by Shop.org showed that almost half of all retailers plan to offer eGifting this holiday season and 44% are looking at location-based deals as a key element of their mobile marketing strategies. 

The survey, sponsored by CashStar and conducted in September at the annual Shop.org Retail Summit in Boston, found a growing concern among retailers about the lack of personalization of gift cards. 

September 23, 2010
Thanks a million: How to recognize the ultra-luxury shopper

By Guy Dilger, gdilger@loyalty.com

When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a year takes more than diamond points -- this kind of shopper requires sincere eloquence.

It’s a high-class, and at times bewitching, problem.

November 12, 2008
Miller Zell Announces New Executive VP, Consumer Products

Miller Zell is pleased to announce that Steven Skinner has joined the company as executive...