Content about Marketing management

February 1, 2012

A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

February 22, 2011

Business analytics software and service provider SAS announced Tuesday that it is acquiring Assetlink, a marketing resource management firm.

Cary, N.C. -- Business analytics software and service provider SAS announced Tuesday that it is acquiring Assetlink, a marketing resource management firm.

September 29, 2010

Forest City Commercial Management said it has named Lindsey Cottone as marketing manager for corporate...