Petaluma, Calif. -- Research results released Wednesday by multichannel commerce solution-provider MarketLive found that mobile will be used heavily for researching deals, making purchases and connecting with merchants across channels this holiday season.
According to the annual "Mindset of a Multi-Channel Shopper" survey, in 2012, customers will spend about the same amount on holiday gifts as last year—but a greater share of that spending will be online.