Content about Market segmentation

January 8, 2014

Tennis is an individual game, and tennis players have individual tastes when it comes to buying gear and apparel.

Tennis is an individual game, and tennis players have individual tastes when it comes to buying gear and apparel. For Houston-based Tennis Express, a specialty retailer of tennis equipment, apparel, footwear and accessories, segmenting customers in order to better meet their individual needs and tastes is shaping up to be a winning effort.

August 8, 2013

OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes.

Naperville, Ill. – OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes. Using LivePredict, OfficeMax intends to identify, at the brand and campaign levels, highest and lowest-performing segments.

August 28, 2012

LoyaltyOne announced that Supervalu has agreed to use its Precima customer-centric analytics solution to develop a multi-dimensional customer segmentation. The U.S. grocer expects the solution will strengthen and expand its customer-driven marketing, merchandising and operations strategies.

Toronto -- LoyaltyOne announced that Supervalu has agreed to use its Precima customer-centric analytics solution to develop a multi-dimensional customer segmentation. The U.S. grocer expects the solution will strengthen and expand its customer-driven marketing, merchandising and operations strategies.