Content about Mark Allen

July 9, 2012

By Renato Scaff and Mark Allen, Accenture

By Renato Scaff, renato.scaff@accenture.com and Mark Allen, m.e.allen@accenture.com

While the proliferation of new products, personalized services, and digital channels are giving consumers more shopping options than ever, they also are making it tough for traditional retailers and consumer goods manufacturers to capitalize on the demand being created. Succeeding in this environment will require a new level of seamless retail-supplier collaboration.