Content about Mall Marketing

Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

Coined the 12.12.12 Days of Gifts, the national sweepstakes launches Dec. 1 and continues through Dec. 12, prompting shoppers to visit their local GGP mall’s website or Facebook page for a chance to win a prize each day. The grand prize is a $12,000 Shop Etc. Gift Card.

PepsiCo is rolling out its Pepsi Interactive Vending machine pilot program -- allowing consumers to buy, gift and play games with PepsiCo beverages – at five General Growth Properties’ malls.

Columbiana Centre (Columbia, S.C.), Clackamas Town Center (Happy Valley, Ore.), Oglethorpe Mall (Savannah, Ga.), Oakwood Mall (Eau Claire, Wis.) and Park City Center (Lancaster, Pa.) will feature the interactive vending equipment with full touch-screen technology.

In an effort to promote retail entrepreneurism among today’s youth, Jones Lang LaSalle is inviting kids ranging from six to 15 years of age to participate in its “Kids, Inc.” program. The program will be hosted at select Jones Lang LaSalle-managed shopping centers throughout the United States.

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

Westfield mall patrons are invited to text “spree” and their email address in order to be entered into a drawing for a $1,000 shopping spree. The text also opts them in to receive ongoing alerts and up to four messages per month from Westfield.

Opt-out is easy, requiring only a “stop” text to a designated number.

Westfield Group has unveiled a multimedia, 3D light show at its Westfield San Francisco Centre, as part of a comprehensive holiday celebration that includes a toy drive, giveaways, and photos with Santa.

Glimcher Realty Trust, based in Columbus, Ohio, is launching its Sensitive Santa program again this year, a sensory-friendly event that caters to children with autism.

With approximately three to six children out of every 1,000 diagnosed with Autism Spectrum Disorder (ASD), it can be difficult for families of children with autism to enjoy some of the holiday celebrations and traditions most people take for granted, including simple things like sitting on Santa’s lap in a busy shopping mall.

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

This fall, Indianapolis-based Simon Property Group will bring high-energy runway shows and events to shoppers across the nation with “Simon Fashion Now,” a series of free events held at select Simon shopping centers.

Earlier in September, Simon Fashion Now kicked off in Houston – at The Galleria – and the tour will continue at Simon properties in Boca Raton, Fla. (Town Center at Boca Raton); Burlington, Mass. (Burlington Mall); Garden City, N.Y. (Roosevelt Field); and Charlotte, N.C. (SouthPark).

Chicago -- General Growth Properties, along with more than 130 of its malls, is encouraging employees and local residents in communities across the country to join them as they take pause to commemorate the 10-year anniversary of September 11. 

When Washington, D.C.-based Madison Marquette took over the leasing and management duties for Granite Run Mall, located in Media, Pa., near Philadelphia, it launched an innovative program for soliciting shopper feedback.

Westfield shopping centers and the Westfield Family program have launched a “Give Back to School” community program, in which Westfield will donate $57,500 to the program by offering $2,500 to one school in each of 23 communities. The funds will be used to support such school programs as arts and music, sciences, physical education, libraries and technology resources.

Shoppers also will have the opportunity to help local students by donating new and gently used clothing or backpacks through a local community partnership with their Westfield shopping center.