Content about LoyaltyOne

December 16, 2013

Statistics tell the story: the U.S. population is getting older at a dramatic rate. The Department of Health & Human Service’s Administration on Aging estimates that nearly 55 million people – nearly one-in-six – will be age 65 or older by 2020, compared with 40 million in 2010.

By Graeme McVie, VP, LoyaltyOne, gmcvie@loyalty.com

Statistics tell the story: the U.S. population is getting older at a dramatic rate. The Department of Health & Human Service’s Administration on Aging estimates that nearly 55 million people – nearly one-in-six – will be age 65 or older by 2020, compared with 40 million in 2010.

October 10, 2013

Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.

Cincinnati -- Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.

Social media brand recommendations have grown 4% since Colloquy conducted survey research in 2011 on the word-of-mouth habits of U.S. consumers, while face-to-face recommendations have declined 4% in that time period.

August 1, 2012

By Brian Ross, Precima

By Brian Ross, bross@precima.com

In today’s competitive environment, enterprise loyalty is king. Companies must embark on their strategic journey influenced by customer insights. These insights are gained through transactional data and allow for the shifting of mindset, culture and strategy across the entire enterprise – everywhere from merchandising and store layout to pricing. Sharing this information across the organization — beyond simply the marketing department – is essential to customer-centric merchandising.

March 24, 2011

Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich, announced that its Canadian coalition loyalty business has signed a national agreement with The Children's Place Retail Stores.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich, announced that its Canadian coalition loyalty business has signed a national agreement with The Children's Place Retail Stores.

The agreement provides for The Children's Place to participate as a national sponsor in the Canadian Air Miles Reward Program and issue reward miles across Canada. Previously, The Children's Place launched a seven-month Air Miles pilot initiative in Alberta and British Columbia.