Content about Loyalty program

Seattle -- Starbucks Coffee Co. is expanding its customer loyalty program to the supermarket channel and its Teavana stores as it looks to double membership from 4.5 million members at the end of October 2012 to approximately nine million members by the end of fiscal 2013.

Starbucks made the announcement at the company’s annual shareholders on Wednesday in Seattle. Also at the meeting, Starbucks investors rejected a shareholder proposal to prohibit the chain from making political contributions or forming a political action committee.

Boulder, Col. -- Nordstrom is the nation’s favorite fashion retail chain, according to an annual consumer study conducted by customer intelligence solutions provider Market Force Information. The upscale department store edged out Kohl’s, which had ranked first in the three previous studies. This year, Kohl’s moved to the No. 2 spot overall, followed by Macy’s, Dillard’s and J.C. Penney.
 

Milwaukee -- The Bon-Ton Stores announced that its “Your Rewards” loyalty program has been revamped and will be reintroduced beginning Feb. 15.

The new program will allow customers to begin earning rewards as soon as he or she $200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven nameplates, including Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers or online.

New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
 
On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

Other changes include:

Salt Lake City -- Overstock.com said Thursday it is launching the Club O Dining Rewards program in partnership with Rewards Network.

The enhancement to the e-retailer’s current loyalty program allows members to automatically receive reward dollars in their Club O account equal to 5% of their total dining bill when they visit participating Club O Dining Rewards restaurants and pay their bill using any credit or debit card they have registered with their Dining Rewards account.   

Loyalty programs may be commonplace across the retail industry, but few are capable of rewarding members on a personal level. Société de transport de Montréal (STM) may not be a retailer, but retail chains can learn a valuable lesson from how the transportation company rewards individual consumers for their loyalty.

Chicago -- Survey results released Tuesday by Technomic found that restaurant goers are increasingly open to trying new technologies in the dining environment.

According to the survey, a majority of consumers expect to use technology to order food at restaurants more often in the coming year, and very few (just 3%) expect to use it less than they currently do.

Consumers expressed the most interest in tableside touchscreen devices that enable them to self-order and pay, iPad/tablet menus and digital rewards tied to loyalty programs.  

Deerfield, Ill. -- Walgreens said that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the chain’s 10 Million Point Giveaway sweepstakes. 

New York -- Walgreens will launch a loyalty card on Sept. 16, Reuters reported.

The move follows the chain’s long insistence that it did not need a loyalty card, even as rival CVS Caremark Corp. and Rite Aid Corp had their own successful well-established programs. The CVS ExtraCare loyalty program claims more than 70 million households as members.

There’s no question about it: Shoppers will have more options than ever before when it comes to shopping this holiday, from where and how they shop to how they pay. Given the myriad of choices available, experts agree that one of the keys to a successful holiday season — and long-term survival — is customer engagement.

By Jundong Song, songj@89degrees.com

In mid-June, Safeway, the number three U.S. food retailer after Wal-Mart and Kroger, capped two years of testing in selected markets and rolled out its enhanced reward program, “Just for U,” chain wide.

It’s a key move in loyalty card programs that all retailers should be watching.

By Dave Bruno, RedPrairie

Facebook. Twitter. ShopKick. iPhone. iPad. Android. Foursquare. SCVNGR. Cityville. Instagram.

The list of social, mobile, and now local apps, gadgets, games, and networks that have become part of most consumers’ lifestyles is virtually endless and all of them have demonstrated their ability to affect shopping behaviors. Consumers have issued a “SoMoLo” imperative. The critical question is how has retail responded?