Content about Loyalty program

July 14, 2014

iBeacon technology, the Apple iOS 7 feature that helps mobile devices track their position relative to stationary beacons by using low-frequency Bluetooth transmissions, is getting quite a bit of attention from retailers.

iBeacon technology, the Apple iOS 7 feature that helps mobile devices track their position relative to stationary beacons by using low-frequency Bluetooth transmissions, is getting quite a bit of attention from retailers. Grabbing their interest is not only that devices can obtain individualized information from beacons, but that beacons can also obtain individualized information from mobile devices.

July 10, 2014

The Container Store has made POP!, its customer loyalty and engagement, available in its 66 existing stores and on its website.

Dallas -- The Container Store has made POP!, its customer loyalty and engagement, available in its 66 existing stores and on its website.

“Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand and reward them for their devotion to The Container Store,” said Melissa Reiff, president & COO of The Container Store.

July 2, 2014

Overstock.com now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians.

Salt Lake City – Overstock.com now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians. Those who qualify for the program can enroll by visiting the first-responders sign-up section on Overstock.

First responders can have their identity verified through the ID.me digital authentication service and relayed to Overstock to receive their free Club O membership. Once individuals sign up, they enter a user name and password to receive benefits.

June 13, 2014

Online grocery shoppers tend to buy fewer impulse purchases online than in store, resulting in smaller basket sizes.

London, U.K. — Online grocery shoppers tend to buy fewer impulse purchases online than in store, resulting in smaller basket sizes. A recent survey of 1,154 online grocery shoppers from EDigitalResearch found that 29% of respondents feel that they make far fewer impulse purchases online than in store. 

May 27, 2014

Omaha Steaks today announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards.

Omaha, Neb. - Omaha Steaks today announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points-based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing.

May 16, 2014

Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

New York -- Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.

April 24, 2014

CVS/pharmacy has expanded the ExtraCare loyalty program, allowing members to send more of their savings and rewards directly to their ExtraCare cards.

Woonsocket, R.I. - CVS/pharmacy has expanded the ExtraCare loyalty program, allowing members to send more of their savings and rewards directly to their ExtraCare cards. Through the Send to Card feature, ExtraCare cardholders can now digitally send all personalized offers available on CVS.com and the CVS Mobile app, as well as coupons received via email, to their cards in a single click.

Send to Card was first introduced in 2011 and provided a digital option for select coupons and rewards. Now, ExtraCare members can send more coupons to their cards.

April 23, 2014

Sears is offering a new service called Get Advice to members of its Shop Your Way omni-channel loyalty program.

Hoffman Estates, Ill. – Sears is offering a new service called Get Advice to members of its Shop Your Way omni-channel loyalty program. Shop Your Way members can post online requests for advice on shopping decisions and receive answers from both Sears associates and other loyalty members.

In addition to posting answers, members can also vote on answers they think are the most helpful. The service is designed to generate answers within minutes and currently is only open Shop Your Way members shopping at Sears and not Kmart.

 

April 18, 2014

The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

Deerfield, Ill. -- The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

Walgreens is ranked No. 60 on the 2014 InformationWeek Elite 100.

April 9, 2014

Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

New York -- Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.

March 31, 2014

Just one-quarter (25%) of consumers consider loyalty programs important when choosing a restaurant.

New York -- Just one-quarter (25%) of consumers consider loyalty programs important when choosing a restaurant. According to a new study from Deloitte, 50% of survey respondents said they belong to at least one restaurant program, a much lower rate compared with those of other sectors, such as airlines (78%) and hotels (70%).

March 26, 2014

Merchant Warehouse, a leading provider of payment technologies, has acquired Opticard, a provider of gift and loyalty programs.

New York -- Merchant Warehouse, a leading provider of payment technologies, has acquired Opticard, a provider of gift and loyalty programs.

Through this acquisition, Merchant Warehouse will offer deeper mobile and digital engagement opportunities for small and mid-sized businesses through an expanded suite of gift, loyalty and prepaid programs.

February 19, 2014

Jamba Juice Company has unveiled its new Jamba Insider Rewards customer loyalty program in stores nationwide.

Emeryville. Calif. - Jamba Juice Company has unveiled its new Jamba Insider Rewards customer loyalty program in stores nationwide. Now, typing a phone number entry on a touch-screen allows Jamba Juice customers to earn rewards, personalized offers, and free products without the need to carry a rewards card at every point of sale.   

January 31, 2014

Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program.

Houston - Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program.

January 28, 2014

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

By Rodney Mason, CMO, Parago

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers.  Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

A recent national shopper behavior study by Parago found that:

• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;

January 14, 2014

GE Capital and Kobie Marketing, a loyalty program service provider, will unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a report by the New York Times.

New York -- GE Capital and Kobie Marketing, a loyalty program service provider, will unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a report by the New York Times.

January 10, 2014

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

By Scott Jennings, director of market development, Retail & Services, QlikTech

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

January 7, 2014

Technology-enabled customer disruption is not strictly the province of retailers. Montreal’s public transportation authority, Société de transport de Montréal (STM), is in the midst of a successful pilot of a loyalty program that uses advanced geolocation and real-time mobile messaging to disrupt the public transportation customer experience.

Technology-enabled customer disruption is not strictly the province of retailers. Montreal’s public transportation authority, Société de transport de Montréal (STM), is in the midst of a successful pilot of a loyalty program that uses advanced geolocation and real-time mobile messaging to disrupt the public transportation customer experience. And in another sign of how traditional silos in the customer experience are falling, retailers are playing an active role. 

January 6, 2014

Caribou Coffee has launched its new loyalty program, Caribou Perks.

Minneapolis – Caribou Coffee has launched its new loyalty program, Caribou Perks. Customers can register by text or online.

January 6, 2014

While it is true that customer loyalty programs have revolutionized the way retailers engage with consumers, initially, loyalty programs were designed only as a data capture mechanism to drive a company’s marketing efforts.

By Punit Kulkarni, Symphony Analytics

January 6, 2014

Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

Austin, Texas -- Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

January 2, 2014

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within.

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within. 

In addition, retailers can glean more information about consumers using leading-edge technology. For example, indoor location analytics vendor iInside lets retailers track and analyze store traffic using customer mobile devices to provide a host of data on store operations and processes. 

December 11, 2013

“I have a shirt I know you’re going to love.” Those who may be skeptical when hearing this from a retail salesperson may soon find their phones to be more reliable shopping guides.

By Brett Conradt, bconradt@stax.com

December 9, 2013

Russian grocery chain Land is piloting Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at checkout, providing targeted content relevant to new and returning customers.

St. Petersburg, Russia – Russian grocery chain Land is piloting Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at checkout, providing targeted content relevant to new and returning customers.

December 2, 2013

Real estate plays a key role in optimizing retail store portfolios. Stores must have enough square footage but never too much. Portfolios must also match the number of stores across regions to customer demand. 

“Portfolio optimization means reducing or adding store square footage and matching merchandising and inventory to customer demand in a trade area,” said Kenneth Katz, principal with Houston-based Baker Katz.