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Washington, D.C. -- Applied Predictive Technologies (APT) said that Guitar Center has renewed its license for APT's retail testing software.

APT’s Test & Learn Management Solution is being used to drive dozens of high-impact tests within Guitar Center’s organization. Using Test & Learn, Guitar Center plans to accurately understand the impact of new ideas and tailor them to maximize profits.

Predicting consumer behavior is always risky, particularly in today’s uncertain economic climate. But global market research firm Mintel has taken on the challenge, identifying nine key consumer trends for the coming year. From shopping for bargains to working beyond retirement age, a good number of the trends are tied into the recession and its lingering aftermath.