Content about Lindsay Parker

January 18, 2012

Retailers need to respond to technology-savvy consumers by creating digitally rich, easy-to-use, technology-based experiences in the store to expand basket size and increase margins, according to the results of a new survey by Cisco.

New York City -- Retailers need to respond to technology-savvy consumers by creating digitally rich, easy-to-use, technology-based experiences in the store to expand basket size and increase margins, according to the results of a new survey by Cisco. The survey also found that cross-channel shopping behavior is prevalent and desired by most consumers, with nearly 74% of all respondents conducting online research before making in-store purchasing decisions.