Content about Limited Brands

New York -- A Monday report by Reuters said that Limited Brands has temporarily changed its name to L Brands Inc. The report cited a Friday regulatory filing.

The operator of Victoria's Secret and Henri Bendel is implementing a pre-planned transition process that was required after the 2010 sale of Limited Stores, LLC.

The company is expected to announce a new permanent name in the coming months.

New York -- Limited Brands is putting the expansion of its teen-favorite Pink division into high gear.

On the chain’s quarterly conference call, company representatives said Pink will more than double its store count this year, growing from 34 stores to 83 stores by yearend.

New York -- Apparel retailers and department stores reported monthly revenue results for September that were mixed, as Gap Inc. and Limited Brands posted gains that beat Wall Street estimates, while Macy's and Kohl’s missed expectations.

However, many analysts said spending was fairly strong for the month.

Columbus, Ohio -- Limited Brands reported Wednesday that net income in the second quarter dropped 38% to $143.6 million, from $231.2 million in the year-ago period.

The owner of Victoria’s Secret, Bath & Body Works and La Senza saw revenue slip 2% in the quarter to $2.4 billion, meeting Wall Street expectations. Same-store sales grew 8%.

The company also raised its earnings guidance for the year, although it expects a weak third quarter.
 

Las Vegas -- On Monday morning, RECon 2012, the International Council of Shopping Centers’ annual retail real estate convention in Las Vegas, kicks off with an expected 31,000+ attendees from around the globe.

Running through Wednesday, May 23, RECon will encompass three halls of the Las Vegas Convention Center – or over 1 million sq. ft. – with more than 1,000 companies exhibiting and highlights such as The Cities of the World Pavilion and a keynote presentation by Leslie H. Wexner, founder of Limited Brands.
 

Columbus, Ohio -- Limited Brands announced that Charlie McGuigan, CEO of Mast Global, the company's sourcing and production arm, has been named Limited Brands COO. In addition to retaining his current responsibilities, he will assume leadership of enterprise operations.

Martyn Redgrave, Limited Brands chief administrative officer, will transition to the role of senior advisor for the company later this summer.
 

New York -- Several apparel retailers, including Limited Brands, Zumiez and Ross Stores, posted better-than-expected sales in April. It was widely expected that an earlier Easter, which pushed demand into March, and cool weather would hurt sales.

Limited Brands, parent of Victoria’s Secret, reported a 7% rise in same-store sales for April, beating estimates.

Teen clothing retailer Zumiez also beat expectations with a 10.1% gain in April. The Buckle’s same-stores sales edged up 1% slightly higher than analysts' estimates.

New York City -- Most apparel retailers topped Wall Street estimates in February, as rising temperatures boosted sales, while increased consumer confidence and Valentine’s Day also helped boost spending, according to the Thomson Reuters Same Store Sales Index.

Columbus, Ohio -- Limited Brands reported Wednesday that fourth quarter profit dropped 21% to $359.4 million, from $452.3 million in the year-ago period.

The parent to Victoria’s Secret, Bath & Body Works and Henri Bendel was negatively impacted by a large restructuring charge for an asset write-down and closures of some of its La Senza lingerie stores. Last quarter’s profit decrease breaks a streak of four consecutive quarters of year-over-year profit increases.

New York City -- Many retailers reported solid sales gains for December, but the deep discounts and promotions that shoppers have come to expect cut into profits.  A range of retailers, including Target and The Children’s Place, reduced their, reducing their earnings outlooks. Overall, retail sales rose 3.4% at the 22 retailers tracked by the Thomson Reuters same-store sales index, compared with the 3.3% analyst forecast.

Columbus, Ohio -- Limited Brands, parent to Victoria's Secret, Pink, Bath & Body Works, La Senza and Henri Bendel, said Thursday it will buy back up to $250 million of its shares.

The new share repurchase program follows the completion of a $500 million share repurchase program. So far this year, Limited has repurchased $1.1 billion worth of its stock.
 

New York City -- Sycamore Partners, a private equity firm based in New York, and Limited Brands announced that Sycamore has acquired a controlling 51% interest in Mast Global Fashions, the third-party apparel sourcing division of Limited Brands.

Limited Brands will retain a 49% stake in this standalone apparel production and sourcing company. Terms of the transaction were not disclosed. Limited Brands will retain 100% ownership of its separate sourcing operation for their intimate apparel and personal care/beauty businesses.