Content about Light

From a virtual basketball court to a projected hologram image, Rookie USA, a new children’s athletic apparel and footwear concept in New York City, deploys the latest in cutting-edge technology to engage customers and gain a competitive edge. The strategy extends to the decision to rely primarily on LED lighting to illuminate the 5,500-sq.-ft. store.

Brookshire Brothers has launched a comprehensive lighting update involving in-store, parking lot, exterior signage and refrigerated case fixtures.

Using a combination of new linear fluorescent lighting and LED technologies — from GE Lighting, East Cleveland, Ohio — Brookshire Brothers will reduce its annual operating costs more than $235,000. The relamping has eliminated more than 3.8 million lbs. of CO2 emissions, with a reduction of 2.4 million kilowatt hours (kWhs) in electricity use.

New York City -- Solid-state lighting figures prominently in Starbucks’ newly renovated Time Square flagship in New York City. The retailer utilized the services of Focus Lighting, a New York-based architectural lighting design firm, which called upon LED Source, an international supplier of LED lighting.

“LEDs are the most energy-efficient lighting solution on the market,” said Joe Zamore, VP of business development, LED Source, Wellington, Fla., which specializes specializes in full-scale evaluations and retrofits.

Satellite Beach, Fla. -- General Nutrition Centers has installed high performance, energy efficient LED bulbs from Lighting Science Group bulbs at select corporate-owned locations.

The Energy Star-approved LEDs are 80% more efficient than the halogen bulbs they replaced, are fully dimmable and have about 50% light output than competing products, according to the company.

Chain Store Age editor Marianne Wilson spoke with Jensen about this rapidly evolving technology. 

To date, what has been the primary use of LED lighting in retail stores? 

The primary applications of LED lighting have fallen in the areas of accent lighting and displays. Because LEDs provide the ability to mix colors and are a very directional light source, they have offered designers with options to create interesting display environments with a highly reliable light source that is virtually maintenance-free.