Content about Levi Strauss

New York -- Levi Strauss & Co. promoted Joelle Mahler, senior VP of Americas Retail, to the new post of executive VP of the company, and president of global retail, effective immediately.

Mahler will be responsible for Levi’s retail operations worldwide, including company-owned, franchise and outlet stores, along with e-commerce.
 

Levi Strauss & Co. is making a conscious effort to transform consumers’ perceptions of the company from a mere wholesaler to a true multichannel retail company. At the heart of this transition: a focus on serving shoppers locally and creating assortments that meet their needs. 


Worldwide, Levi Strauss operates almost 3,000 stores, comprised of corporate, franchise and outlet locations. While the company’s iconic brand is recognized around the globe, that is not enough to align Levi Strauss with shoppers on a global level.


Levi’s has relaunched its London flagship on Regent Street after a massive facelift that has completely transformed the interior. The  refurbished two-level, 8,500-sq.-ft. store aims to tell the story of the craft that goes into Levi’s denim making. The store combines authenticity, craftsmanship and storytelling to deliver a complete brand experience -- one that engages customers even as it helps them with the jean-buying experience. All that aside, it’s a pretty cool store.