Content about Levi Strauss & Co.

Plano, Texas -- J.C. Penney on Aug. 1, will open in-store shop concepts for three brands—Levi's, i jeans by Buffalo and The Original Arizona Jean Co.—in nearly 700 stores nationwide. To coordinate with the back-to-school season, the retailer also is offering free haircuts for kids in its salons in the month of August.

New York -- Levi Strauss & Co. promoted Joelle Mahler, senior VP of Americas Retail, to the new post of executive VP of the company, and president of global retail, effective immediately.

Mahler will be responsible for Levi’s retail operations worldwide, including company-owned, franchise and outlet stores, along with e-commerce.
 

Levi Strauss & Co. is making a conscious effort to transform consumers’ perceptions of the company from a mere wholesaler to a true multichannel retail company. At the heart of this transition: a focus on serving shoppers locally and creating assortments that meet their needs. 


Worldwide, Levi Strauss operates almost 3,000 stores, comprised of corporate, franchise and outlet locations. While the company’s iconic brand is recognized around the globe, that is not enough to align Levi Strauss with shoppers on a global level.