Content about Leo Burnett

September 28, 2011

Burberry, Walgreens and Tesco among winners of Oracle World Retail Awards

Burberry, Walgreens, Ralph Lauren’s Roger Farrah and Tesco were among the winners at the annual Oracle World Retail Awards, which took place on Tuesday during the annual World Retail Congress in Berlin.

Chicago -- Burberry, Walgreens, Ralph Lauren’s Roger Farrah and Tesco were among the winners at the annual Oracle World Retail Awards, which took place on Tuesday during the annual World Retail Congress in Berlin.

Burberry took home the Retailer of the Year Award. The luxury brand was cited for its far-sighted leadership, professionalism and a compelling offer across multiple platforms.

April 19, 2011

Study: 50% of Americans use mobile device to assist with shopping

Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

Chicago -- Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

The study -- “Marketing to the Mobile Shopper” -- found that mobile shopping has become a way of life for Americans. This trend is changing the traditional shopping journey and leaving companies with a serious ultimatum: deliver valuable mobile experiences or risk losing customers.

January 3, 2011

How Retailers Can Meet the Demands of the 'New' Shopper

As retailers gather in New York City for the National Retail Federation’s Annual Convention and EXPO The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online.

December 15, 2010

Technology and the retail store: The shoppers’ perspective

There can surely be no question that the two defining themes re-shaping the U.S. retail landscape are the combined impacts of recession and technology.

By Dr Alan Treadgold, alan.treadgold@leoburnett.co.uk

There can surely be no question that the two defining themes re-shaping the U.S. retail landscape are the combined impacts of recession and technology. But whereas the impact of recession is, we hope, cyclical; the impact of technology on shoppers’ lives and on retailers’ businesses is profound and structural.

December 1, 2010

Technology and the Store: The Shoppers’ Perspective

There can surely be no question that the two defining trends re-shaping the U.S. retail landscape are the impacts of the recession and technology. But whereas the impact of the recession is, we hope, cyclical, the impact of technology on shoppers’ lives and on retail businesses is profound and structural. 

November 19, 2010

Study reveals paradigm shift in Americans’ shopping behavior

The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online.

Chicago -- The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online. According to a new study released by Leo Burnett’s marketing services arm, Arc Worldwide.