Content about Lego

May 16, 2014

The Lego Group opens a new Legoland Discovery Center store at Assembly Row in Somerville, Massachusetts, on May 23.

Billund, Denmark – The Lego Group opens a new Legoland Discovery Center store at Assembly Row in Somerville, Massachusetts, on May 23. The 44.000-sq.-ft. store will include two Lego rides, a 4-D cinema, and a large soft play area.

It will feature 11 attractions in total and be the sixth Legoland Discovery Center in the U.S. and 10th worldwide. The store is aimed at children ages 3-10, but minors must be accompanied by an adult.

 

December 18, 2013

With the shopping season starting earlier, and with more purchasing channels along with the growing influence of social media, this year's retail haul is proving to be more competitive than ever.

From Xboxes and LeapPads to Elmos and Legos, these last-minute shopping days are all about toys.

October 17, 2013

Merlin Entertainments has reportedly broken ground on a new Legoland Discovery Center location at the 50-acre, mixed-use Assembly Row development in Somerville, Mass.

Somerville, Mass. – Merlin Entertainments has reportedly broken ground on a new Legoland Discovery Center location at the 50-acre, mixed-use Assembly Row development in Somerville, Mass. According to the Boston Globe, the 44,000-sq.-ft. store will open in May 2014.

The store will be the only Legoland location in New England and employ about 100 people. Other retailers planning to open stores at Assembly Row include Nike, Brooks Brothers, Chico’s, and J.P. Licks.

 

March 8, 2012

The Denmark-based Lego group will open a Lego store in Atlanta on March 16.

New York -- The Denmark-based Lego group will open a Lego store in Atlanta on March 16.

The new store will be located in the Discover Mills outlet center. The space will feature such elements as a “Pick-A-Brick-Wall,” allowing shoppers to select and purchase specific individual Lego bricks in a variety of colors and shapes.
 

March 8, 2012

The Denmark-based Lego group will open a Lego store in Atlanta on March 16.

New York -- The Denmark-based Lego group will open a Lego store in Atlanta on March 16.

The new store will be located in the Discover Mills outlet center. The space will feature such elements as a “Pick-A-Brick-Wall,” allowing shoppers to select and purchase specific individual Lego bricks in a variety of colors and shapes.
 

March 6, 2012

The Lego Group announced the grand re-opening of its Lego store on March 16 at Discover Mills, Atlanta’s largest outlet, value retail and entertainment destination.

Lawrenceville, Ga. -- The Lego Group announced the grand re-opening of its Lego store on March 16 at Discover Mills, Atlanta’s largest outlet, value retail and entertainment destination.

The Lego store will now be located near The Disney Store and Gymboree Outlets and features innovative displays, in-store family events and shopper-friendly play areas.

July 18, 2010

Danish toymaker Lego has opened its first location in Manhattan....

July 18, 2010

Danish toymaker Lego has opened its first location in Manhattan....

March 31, 2008

With all the fanfare of a favorite midway attraction, select entertainment concepts are finding...