Content about Lauren Freedman

October 25, 2012

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

October 24, 2011

Christmas may be right around the corner, but retailers can still do a lot in the final weeks leading up to the big day by making last-minute tweaks that can impact how and where consumers shop this season. Thanks to the flexibility of the Web, e-commerce, mobile and social networking channels are rich with opportunities for retailers to lure shoppers in and keep them coming back for more.


January 18, 2011

A survey released Tuesday by the e-tailing group said that nine merchants out of the 100 benchmarked excelled at online customer service.

Chicago -- A survey released Tuesday by the e-tailing group said that nine merchants out of the 100 benchmarked excelled at online customer service.

According to the group’s 13th Annual Mystery Shopping Study, conducted during fourth quarter 2010, Lands’ End made the list for a third consecutive year. Coach and Saks Fifth Avenue are two-year repeat achievers.

August 31, 2010

Retailers spend countless hours planning and executing strategies to lure shoppers to their sites...

November 30, 2008

The holiday shopping season may be well under way, but it’s not too late...

July 31, 2008

As we roll closer to the critical holiday shopping period, shoppers are still penny-pinching....

As we roll closer to the critical holiday shopping period, shoppers are still penny-pinching. The economy remains weak and gas prices are not getting any better.

But as consumers look online to research, compare gift prices and shop in the comfort of their own home, e-commerce could benefit from this situation come the fourth quarter.