Content about Lane Bryant

New York -- Lane Bryant announced the opening of its new 7,835-sq.-ft. flagship in New York City.

Located near Herald Square, the store has a feminine, contemporary look and features such amenities as fitting rooms with lighting that can be adjusted to office, daylight and evening settings. New imagery and design is prominent throughout the store, plus fixtures that allow for high-impact merchandise displays.

Lane Bryant, a wholly owned subsidiary of Ascena Retail Group, operates 805 stores.

Suffern, N.Y. -- Ascena Retail Group announced that Linda Heasley has accepted the position of president and CEO of Lane Bryant effective Feb. 18. Heasley joins Lane Bryant division after six years as president and CEO of The Limited. (The Limited has announced a search for a new chief executive.)

Purchase, N.Y. -- National Realty & Development Corp. said Tuesday that Lane Bryant will open two new locations within its portfolio, Hadley Center in South Plainfield, N.J., and Northampton Crossings in Easton, Pa.

The plus-size retailer will open a 5,000-sq.-ft. store in each location. Both are slated to open in the spring.

Hadley Center is a 542,000-sq.-ft. power center anchored by Target, Kohl’s Department Store, Dick’s Sporting Goods, Regal Cinemas and Marshalls Megastore.

Columbus, Ohio -- Lane Bryant said Wednesday it has unveiled enhancements to its online shopping experience with the shopping tool ‘Just For You.’ In addition, the brand has enhanced its mobile browsing capabilities to create a seamless shopping experience from an iPad mobile device.

“The introduction of these tools is just another way we continue to offer our guest a customized and enhanced shopping experience just for her,” said Liz Crystal, CMO.
 

Bensalem, Pa. -- Charming Shoppes reported Friday that net income for the first quarter plummeted 31.7% to $17.8 million, from $26 million in the year-ago period.

Sales dropped 4.6% to $481.3 million, largely due to the shuttering of 157 stores. E-commerce was a strength in the quarter, up 18% over the prior-year period.

Same-store sales were flat in the first quarter, including a 1% comparable-store sales increase for Lane Bryant, a 5% comparable-store sales increase for Catherines, and a 3% comparable-store sales decrease for Fashion Bug.

Suffern, N.Y. -- The Ascena Retail Group said Wednesday it will acquire Charming Shoppes Inc., parent company of Lane Bryant, for about $890 million.

Redwood Shores, Calif. -- Charming Shoppes has selected Oracle Retail to drive growth across its multiple platforms and brands. The retailer said it will use Oracle Retail applications to deploy a modern technology platform that helps transform its merchandising supply chain and store operations to reduce the total cost of ownership of hardware, software and support while enabling a better shopping experience for customers across channels and brands.

Bensalem, Pa. -- Charming Shoppes Inc. recorded a wider-than-expected loss for its fourth quarter as higher product costs and discounts at its Lane Bryant division cut into margins. The chain said plans to close between 90 to 105 underperforming stores this year.

Charming Shoppes, which hired Barclays Capital in December to help it review its options, posted a loss of $13.2 million for the three months ended January 28, 2012, compared with a loss of $30.4 million a year ago.

Bensalem, Pa. -- Charming Shoppes announced that Elizabeth Crystal has joined Lane Bryant as senior VP/CMO.

Crystal will develop and lead the brand positioning, marketing, and advertising strategies for the Lane Bryant and Cacique brands. She was most recently the senior VP, worldwide marketing for Revlon and Almay Color Cosmetics.
 

Bensalem, Pa. -- Charming Shoppes reported Thursday that its loss in the 3Q narrowed to $13 million from a loss of $18.8 million a year earlier. Revenue in the quarter dropped to $429.7 million, from $463.6 million last year, and same-store sales decreased 4%.

The retailer said it is conducting a strategic review of its operations, which includes the divestiture of its Fashion Bug business and the expansion of its Lane Bryant brand.

Bensalem, Pa. -- Charming Shoppes’s plus-size Lane Bryant division announced the launch of Fashion Genius, a new technology that provides personalized product recommendation services. According to the retailer, the technology offers one-of-a-kind fit and style solution guides through a simple survey that combines a woman’s curves, fit issues and signature styles to individual merchandise items in just three minutes and with no measurements required.

Bensalem, Pa. -- Charming Shoppes said Thursday it recorded a net loss on a GAAP basis of $30.4 million for the quarter ended Jan. 29, compared with a loss of $28 million a year earlier. The company also announced the announced the appointment of Anthony M. Romano, COO and acting CEO, as president and CEO.