Content about L.E.K. Consulting

May 28, 2013

By Dan McKone, L.E.K. Consulting

By Dan McKone,

More than 12.5 billion catalogs are mailed out to U.S. homes each year. But has their effectiveness waned as more customers head online? Are catalogs reliable money-makers or have they just become an inefficient necessity eating away at your bottom line? The answer probably lies somewhere in the middle.

March 21, 2011

By Jon Weber, VP of L.E.K. Consulting

By Jon Weber,

As a consumer, you’re aware that basic demographic information doesn’t reflect your personality or pinpoint why you make your purchasing decisions. Retailers that probe beneath the surface of shallow customer profiles can gain the true market intelligence required to uncover new opportunities and focus on areas with the highest growth potential.