Content about King

By Brian Ross, bross@precima.com

In today’s competitive environment, enterprise loyalty is king. Companies must embark on their strategic journey influenced by customer insights. These insights are gained through transactional data and allow for the shifting of mindset, culture and strategy across the entire enterprise – everywhere from merchandising and store layout to pricing. Sharing this information across the organization — beyond simply the marketing department – is essential to customer-centric merchandising.

Santa Monica, Calif. -- Branding agency The Richards Group said Wednesday that, on behalf of client H-E-B Grocery Co., it has selected production company King and Country to create six new spots featuring a mixture of kids, family pets, animated typography, and the red and white colors from H-E-B's logo.

The first of the 15-second spots debuted Wednesday in targeted TV and cable outlets and on HEB's social media channels, including YouTube.com/HEB.

Houston -- Retail ATM owner Cardtronics said Tuesday that it has forged an ATM managed services agreement with Lakewood, Colo.-based FirstBank, covering the segment of its ATM network located in King Soopers grocery stores.

As part of the agreement, Cardtronics has implemented all hardware upgrades necessary to bring the King Soopers portion of the $11 billion-asset bank’s ATM network into compliance with revised “Americans with Disabilities Act regulations set to take effect in 2012.

Express is launching a store design concept created by the hot Japanese design firm Wonderwall. The new format, debuting at King of Prussia Mall, King of Prussia, Pa., has a modern, sophisticated look and combines elements of refined chic with more unconventional materials. It also introduces social media into Express’ store environment. The same concept is sets to launch at Kenwood Towne Center in Cincinnati.